Dampak Pandemi COVID-19 Terhadap Motif dan Tren Penelusuran Informasi Kartu Prakerja di Indonesia

Amelia Dwi Handayani(1*), Arief Rachman(2),


(1) IAIN Syekh Nurjati Cirebon
(2) IAIN Syekh Nurjati Cirebon
(*) Corresponding Author

Abstract


Abstrak

Laid off wave during the pandemi of covid-19 continued in almost every province in Indonesia. To help worker impacted by the pandemi, government launch the pre-employment card (Kartu Prakerja). The government prioritizes them as targets of the Pre-Employment Card Program. The information about pre-employment Card was spread by mass media. Especially online media. This research researching about the effect of pandemi to motivation and tren about pre-employment card information searching based on internet. The methods is literature study from the book, paper, scientifit work, information from online news portal, and Google Trends Data. Uses and gratification approach use to explain the motivation of people using media to get the information. The conclution of the research show that worker that laid off wants to get the benefit of pre-employment card, as the solution of economic problem causes by the pandemi.

Abstrak

Gelombang PHK selama pandemi Covid-19 terus terjadi di berbagai daerah di Indonesia. Untuk membantu pekerja yang terdampak, pemerintah memprioritaskan mereka sebagai sasaran Program Kartu Prakerja. Informasi tentang hal ini banyak disebarluaskan melalui media massa, khususnya internet. Penelitian ini mengkaji dampak pandemi Covid-19 di Indonesia terhadap motif dan tren penelusuran informasi Kartu Prakerja di media internet. Metode penelitian yang digunakan adalah studi pustaka bersumber dari buku, karya ilmiah, informasi dari media massa online, dan data Google Trends. Pendekatan uses and gratification digunakan untuk menjelasakan motif individu menggunakan media adalah untuk memperoleh informasi. Hasil penelitian menujukkan keinginan untuk memperoleh manfaat dari Kartu Prakerja sebagai solusi mengatasi masalah ekonomi yang dihadapi akibat pandemi adalah motif masyarakat menelusuri informasi seputar Kartu Prakerja.



Keywords


Google trends, Kartu Prakerja

Full Text:

PDF

References


Akbar, Caesar. “Pandemi COVID-19, Airlangga: Pekerja Yang Di-PHK Naik Jadi 2,1 Juta Orang.” Tempo.co, 2020. https://bisnis.tempo.co/read/1375092/pandemi-COVID-19-airlangga-pekerja-yang-di-phk-naik-jadi-21-juta-orang.

Candra, Septo Andika. “Jokowi Umumkan Dua Kasus Pertama Positif Corona Di Indonesia.” Republika.co.id, 2020. https://nasional.republika.co.id/berita/q6jur3409/jokowi-umumkan-dua-kasus-pertama-positif-corona-di-indonesia.

CNN Indonesia. “Pengguna Internet Kala WFH Corona Meningkat 40 Persen Di RI.” April 2020. https://www.cnnindonesia.com/teknologi/20200408124947-213-491594/pengguna-internet-kala-wfh-corona-meningkat-40-persen-di-ri.

Dewi, Dinda Silviana. “Yuk, Kolaborasi Lawan COVID-19 Untuk Atasi Dampak Ekonomi.” Tirto.id, 2020. https://tirto.id/yuk-kolaborasi-lawan-COVID-19-untuk-atasi-dampak-ekonomi-eHzg.

DPR RI. “Program Kartu Prakerja Harus Disosialisasikan Secara Masif,” 2020. ww.dpr.go.id.

Fauzia, Mutia. “Kartu Prakerja Gelombang 7 Ditutup, Pendaftar Capai 2,8 Juta Orang.” Kompas.com, 2020. https://money.kompas.com/read/2020/09/07/132451026/kartu-prakerja-gelombang-7-ditutup-pendaftar-capai-28-juta-orang.

Google. “Google Trends Help.” Google Inc, 2020.

Irfan, Mohammad. “Do Google Trends and Shariah Compliant Stocks Co-Integrated? An Evidence from India.” IJIEF: International Journal of Islamic Economics and Finance 3, no. 2 (2020): 227–50. https://doi.org/https://doi.org/10.18196/ijief.3228.

Jun, Seung-Pyo, Hyoung Sun Yooa, and San Choia. “Ten Years of Research Change Using Google Trends: From the Perspective of Big Data Utilizations and Applications.” Technological Forecasting & Social Change, 2018, 69–87. https://doi.org/10.1016/j.techfore.2017.11.009.

Kemp, Simon. “Digital 2020: Indonesia,” 2020.

Manajemen Pelaksana Kartu Prakerja. “Apa Itu Program Kartu Prakerja?” Kementerian Koordinator Bidang Perekonomian Republik Indonesia. Accessed August 1, 2020. https://www.prakerja.go.id/.

Maulana, Yudha. “5.047 Buruh Di Jabar Kena PHK Gegara Imbas Corona.” detikNews, 2020. https://news.detik.com/berita-jawa-barat/d-4968379/5047-buruh-di-jabar-kena-phk-gegara-imbas-corona.

McQuail, Dennis. McQuail’s Reader in Mass Communication Theory. London: SAGE Publications, 2002.

Mukaromah, Vina Fadhrotul. “Update COVID-19 Di Dunia: 10 Bulan 45,8 Juta Orang Terinfeksi Corona Artikel Ini Telah Tayang Di Kompas.Com Dengan Judul ‘Update COVID-19 Di Dunia: 10 Bulan 45,8 Juta Orang Terinfeksi Corona’, Klik Untuk Baca: Https://Www.Kompas.Com/Tren/Read/2020/10/31/0.” KOMPAS.com, 2020. https://www.kompas.com/tren/read/2020/10/31/071500065/update-COVID-19-di-dunia--10-bulan-45-8-juta-orang-terinfeksi-corona.

Perdana, Hana Adi. “4 Temuan ICW Beberkan Kejanggalan Kartu Prakerja.” IDN Times, 2020. https://www.idntimes.com/business/economy/hana-adi-perdana-1/4-temuan-icw-beberkan-kejanggalan-kartu-prakerja/5.

Prastowo, Andi. Metode Penelitian Kualitatif. Jakarta: Ar-Ruzz Media, 2016.

Pusat Penyuluhan Sosial. “Menganalisa Masalah Sosial Ekonomi Masyarakat Terdampak COVID-19.” Kementerian Sosial Republik Indonesia, 2020. https://puspensos.kemsos.go.id/menganalisa-masalah-sosial-ekonomi-masyarakat-terdampak-COVID-19.

Rajendran, Lavanya, and Preethi Thesinghraja. “The Impact of New Media on Traditional Media.” Middle-East Journal of Scientific Research 22, no. 4 (2014): 609–16. https://doi.org/10.5829/idosi.mejsr.2014.22.04.21945.

Ramadhani, Pipit Ika. “HEADLINE: Ancaman Gelombang PHK Massal Akibat Pandemi Corona, Apa Antisipasi Pemerintah?” Liputan6.com, 2020. https://www.liputan6.com/bisnis/read/4223898/headline-ancaman-gelombang-phk-massal-akibat-pandemi-corona-apa-antisipasi-pemerintah.

Vania, Hanna Farah. “Kemiskinan Meningkat Di Masa Pandemi.” Tim Publikasi Katadata, 2020. https://katadata.co.id/dinihariyanti/infografik/5f6adc527a090/kemiskinan-meningkat-di-masa-pandemi.




DOI: 10.24235/empower.v5i2.7187

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Empower: Jurnal Pengembangan Masyarakat Islam

Index List:

     

       

 

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.