.png)
Email this article 
Numerical Wordplay in Digital Communication: A Corpus Linguistic Study on Cyber-pragmatics
(1) Universitas Sanata Dharma Yogyakarta
(2) Universitas PGRI Sumatera Barat, Padang
(*) Corresponding Author
Abstract
This research aims to elucidate the pragmatic significance of employing numerical wordplay with humorous undertones from a cyber-text semio-pragmatics perspective. Social media serves as the primary data source, with textual content featuring instances of numerical wordplay with comedic elements constituting the substantive data. Data collection involved reading and note-taking techniques, followed by identification, selection, classification, and typification to distinguish between suitable and unsuitable data for analysis. Triangulation was employed to validate the data, involving both experts in the field and relevant theoretical frameworks. Contextual analysis was utilized as the analytical method to uncover the pragmatic meanings embedded within the use of numerical wordplay. The findings reveal various pragmatic functions, including concealing speech intent, maintaining secrecy, easing speech delivery, playful engagement, manipulation of speech intent, and inviting humor with speech partners. This research contributes theoretically to the advancement of pragmatics and cyber-pragmatics as interdisciplinary fields within linguistics, particularly in the realm of digital communication. Furthermore, it offers practical implications for fostering further research in pragmatics, especially in the emerging field of cyber-pragmatics, which warrants further exploration and scholarly attention.
Permainan Kata Numerik dalam Komunikasi Digital: Sebuah Studi Linguistik Korpus tentang Pragmatik Siber
Penelitian ini bertujuan untuk menjelaskan signifikansi pragmatis dari penggunaan permainan kata numerik dengan nada humor dari perspektif semio-pragmatik teks siber. Media sosial berfungsi sebagai sumber data utama, dengan konten tekstual yang menampilkan contoh permainan kata numerik dengan elemen komedi yang merupakan data substantif. Pengumpulan data melibatkan teknik membaca dan mencatat, diikuti oleh identifikasi, pemilihan, klasifikasi, dan tipifikasi untuk membedakan antara data yang sesuai dan tidak sesuai untuk analisis. Triangulasi digunakan untuk memvalidasi data, melibatkan para ahli di lapangan dan kerangka teoritis yang relevan. Analisis kontekstual digunakan sebagai metode analisis untuk mengungkap makna pragmatis yang tertanam dalam penggunaan permainan kata numerik. Temuan tersebut mengungkapkan berbagai fungsi pragmatis, termasuk menyembunyikan maksud ujaran, menjaga kerahasiaan, memudahkan penyampaian ujaran, keterlibatan yang menyenangkan, manipulasi maksud ujaran, dan mengundang humor dengan mitra tutur. Penelitian ini berkontribusi secara teoritis terhadap kemajuan pragmatik dan pragmatik siber sebagai bidang interdisipliner dalam linguistik, khususnya dalam bidang komunikasi digital. Lebih jauh, penelitian ini menawarkan implikasi praktis untuk mendorong penelitian lebih lanjut dalam pragmatik, khususnya dalam bidang cyber-pragmatik yang sedang berkembang, yang memerlukan eksplorasi lebih lanjut dan perhatian ilmiah.
Keywords
Full Text:
PDFReferences
Beilharz, P., & Habermas, J. (2000). On the Pragmatics of Communication. Contemporary Sociology, 9(5), 758–759 . https://doi.org/10.2307/2655274
Bell, N. D. (2012). The Pragmatics of Humour across Discourse Domains. Journal of Pragmatics, 44(6-7), 926–928. https://doi.org/10.1016/j.pragma.2012.03.005
Blum-Kulka, S. (1987). Indirectness and politeness in requests: Same or different? Journal of Pragmatics. 11(2), 131–146. https://doi.org/10.1016/0378-2166(87)90192-5
Burke, N. J., Joseph, G., Pasick, R. J., & Barker, J. C. (2009). Theorizing Social Context: Rethinking Behavioral Theory. Health Education and Behavior. 36(5_suppl):55S-70S. https://doi.org/10.1177/1090198109335338
Carbaugh, D., & van Over, B. (2013). Interpersonal Pragmatics and Cultural Discourse. In Journal of Pragmatics. 58, 142–145 https://doi.org/10.1016/j.pragma.2013.09.013
Dant, T. (2008). The “Pragmatics” of Material Interaction. Journal of Consumer Culture. 8(1), 11-33. https://doi.org/10.1177/1469540507085724
Díaz-Pérez, F. J. (2013). Cyberpragmatics. Internet-Mediated Communication in Context by Francisco Yus. https://doi.org/10.1007/978-94-007-6250-3_14
Filani, I. (2017). On Joking Contexts: an Example of Stand-up Comedy. Humor, 30(4), 439–461. http://dx.doi.org/10.1515/humor-2016-0107
Goddard, C. (2004). The Ethnopragmatics and Semantics of “Active Metaphors.” Journal of Pragmatics, 36(7), 1211–1230. https://doi.org/10.1016/j.pragma.2003.10.011
Gros, B. (2007). Digital games in education: Me design of games-based learning environments. Journal of Research on Technology in Education. 40(1), 23–38. https://doi.org/10.1080/15391523.2007.10782494
Hewitt, K. (2014). The Regional Context. In Advances in Asian Human-Environmental Research. https://doi.org/10.1007/978-94-007-6311-1_1
Hodgkin, R. (2003). Homo Ludens. In The Passion to Learn: An Inquiry into Autodidactism. https://doi.org/10.4324/9780203329108
Holmes, J., & Marra, M. (2002). Having a Laugh at Work: How humour contributes to workplace culture. Journal of Pragmatics. 34(12), 1683-1710 https://doi.org/10.1016/S0378-2166(02)00032-2
Jacobs, G. M. (2017). Ecolinguistics and Education. In The Routledge Handbook of Ecolinguistics. https://doi.org/10.4324/9781315687391
Kramsch, C. (2002). Language and Culture: A Social Semiotic Perspective. Adfl. 33-(2), 8-15, https://doi.org/10.1632/adfl.33.2.8
Kress, G. (1990). Critical Discourse Analysis. Annual Review of Applied Linguistics. 11, 84-99. https://doi.org/10.1017/S0267190500001975
Leeuwen, van T. (2005). Introducing Social Semiotics (1st ed.). Routledge.
Locher, M. A. (2013a). Cyberpragmatics: Internet-Mediated Communication in Context. Journal of Pragmatics. 47(1), 128-130 https://doi.org/10.1016/j.pragma.2012.12.002
Locher, M. A. (2013b). Relational Work and Interpersonal Pragmatics. Journal of Pragmatics. 58, 145-149 https://doi.org/10.1016/j.pragma.2013.09.014
Locher, M. A., & Graham, S. L. (2010). Interpersonal Pragmatics. In Interpersonal Pragmatics. https://doi.org/10.1515/9783110214338
Opler, M. K. (1949). Review of Magic, Science and Religion, by B. Malinowski & R. Redfield. Philosophy and Phenomenological Research, 10(2), 298–300. https://doi.org/10.2307/2104095
McKellin, W. H., Shahin, K., Hodgson, M., Jamieson, J., & Pichora-Fuller, K. (2007). Pragmatics of Conversation and Communication in Noisy Settings. Journal of Pragmatics. 39(12), 2159-2184 https://doi.org/10.1016/j.pragma.2006.11.012
Mustika, I., & Isnaini, H. (2021). Konsep Cinta pada Puisi-Puisi Karya Sapardi Djoko Damono: Analisis Semiotika Carles Sanders Pierce. Jurnal Al-Azhar Indonesia Seri Humaniora, 6(1), 1–10. http://dx.doi.org/10.36722/sh.v6i1.436
Nelson, E. E., & Guyer, A. E. (2011). The Development of the Ventral Prefrontal Cortex and Social Flexibility. In Developmental Cognitive Neuroscience. 1(3), 233-245 https://doi.org/10.1016/j.dcn.2011.01.002
Neuliep, J. W. (2000). The Cultural Context. In Intercultural Communication. A Contextual Approach. SAGE Publications, Inc
Norrick, N. R. (2009). Issues in Conversational Joking. Journal of Pragmatics. 35(9), 1333-1359 https://doi.org/10.1016/S0378-2166(02)00180-7
Page, R. (2014). Saying “Sorry”: Corporate Apologies Posted on Twitter. Journal of Pragmatics. 62, 30–45. https://doi.org/10.1016/j.pragma.2013.12.003
Păvăloaia, V. D., & Necula, S. C. (2023). Artificial Intelligence as a Disruptive Technology—A Systematic Literature Review. Electronics (Switzerland), 12(5), 1–37. https://doi.org/10.3390/electronics12051102
Puri, A. D. (2020). The Structure of Humor in Psycho Stand-Up Comedy by Margaret Cho. Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya, 10(1), 16. https://doi.org/10.26714/lensa.10.1.2020.16-30
Rafiq, R., & Yavuz, M. A. (2024). Advancing English as second language communication: The effectiveness of Online Pragmatic Training on Essential Speech Acts. Heliyon, 10(11), e31763. https://doi.org/10.1016/j.heliyon.2024.e31763
Rafique, H., Nazeer, I., & Rehman, J. (2024). The Impact of ChatGPT on Language Evolution: A Linguistic Analysis. Journal of Education and Social Studies, 5(1), 56–68. https://doi.org/10.52223/jess.2024.5106
Rahardi, R. K. (2020). Triadic Functions of Situational Context of Hate Speeches : a Cyberpragmatic Perspective. Metalingua. 18(1):97. https://doi.org/10.26499/metalingua.v18i1.494
Rahmat, W., Tiawati, R. L., Rahardi, R. K., & Saaduddin. (2024). How International Students can Well Understand Adapted Online Collaboration Project for BIPA Learners. Journal of Pedagogical Research, 8(1), 143–158. https://doi.org/10.33902/JPR.202423689 Research
Robertson, R. (2012). Glocalization: Time-Space and Homogeneity-Heterogeneity. In Global Modernities Global modernities. https://doi.org/10.4135/9781446250563.n2
Schilling, J. (2006). On the Pragmatics of Qualitative Assessment. European Journal of Psychological Assessment. 22, 28-37 https://doi.org/10.1027/1015-5759.22.1.28
Searle, J. R. (1999). Mind, Language, and Society : Philosophy in the Real World. In Journal of Philosophy. 96(12), 626–629. https://doi.org/10.2307/2564696
Spencer-Oatey, H., & Jiang, W. (2003). Explaining cross-cultural pragmatic findings: Moving from Politeness Maxims to Sociopragmatic Interactional Principles (SIPs). In Journal of Pragmatics. https://doi.org/10.1016/S0378-2166(03)00025-0
Sudaryanto. (2016). Metode dan Aneka Teknik Analisis Bahasa (1st ed.). Sanata Dharma University Press.
Sykes, J. M. (2018). Interlanguage Pragmatics, Curricular Innovation, and Digital Technologies. CALICO Journal. 35(2), 120-141. http://dx.doi.org/10.1558/cj.36175
Urban, G. (1981). Language as Social Semiotic : the Social Interpretation of Language and Meaning. In American Anthropologist, New Series. 83, 659-661. https://doi.org/10.1525/aa.1981.83.3.02a00360
van Dijk, T. A. (2006). Discourse, Ideology and Context. Folia Linguistica. 35(1-2), 11-40. https://doi.org/10.1515/flin.2001.35.1-2.11
Wharton, T. (2009). Pragmatics and non-verbal communication. In Pragmatics and Non-Verbal Communication. https://doi.org/10.1017/CBO9780511635649
Wijana, I. D. P. (2016). Stand Up Comedy: Language Play and Its Functions (Systemic Functional Linguistic Approach). Journal of Language and Literature, 16(2), 99–105. https://doi.org/10.24071/joll.v16i2.357
Wilson, N. (2017). Linguistic ethnography. In The Routledge Handbook of Language in the Workplace. https://doi.org/10.4324/9781315690001
Wodak, R., & Meyer, M. (2016). Critical discourse studies: History, agenda, theory and methodology. In Methods of critical discourse studies. https://doi.org/10.1016/S0376-7361(09)70018-4
Yus, F. (2012). Cyberpragmatics. In The Encyclopedia of Applied Linguistics. https://doi.org/10.1002/9781405198431.wbeal0309
DOI: 10.24235/ileal.v10i2.18656
Article Metrics
Abstract view : 0 timesPDF - 0 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Indonesian Language Education and Literature
This work is licensed under a Creative Commons Attribution 4.0 International License.
ILEaL Indexed by:
This work is licensed under a Creative Commons Attribution 4.0 International License.
Gedung Fakultas Ilmu Tarbiyah dan Keguruan, Jurusan Tadris Bahasa Indonesia, Universitas Islam Negeri Siber Syekh Nurjati
Jalan Perjuangan By Pass Sunyaragi Cirebon 45132, Telp. 089667890219
Email: literatureindonesian@gmail.com