{\rtf1\adeflang1025\ansi\ansicpg1252\uc1\adeff0\deff0\stshfdbch31506\stshfloch31506\stshfhich31506\stshfbi31507\deflang1033\deflangfe1033\themelang1033\themelangfe0\themelangcs1025{\fonttbl{\f0\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\f2\fbidi \fmodern\fcharset0\fprq1{\*\panose 02070309020205020404}Courier New;}
{\f13\fbidi \fnil\fcharset134\fprq2{\*\panose 02010600030101010101}SimSun{\*\falt \'cb\'ce\'cc\'e5};}{\f34\fbidi \froman\fcharset0\fprq2{\*\panose 02040503050406030204}Cambria Math;}
{\f36\fbidi \froman\fcharset0\fprq2{\*\panose 02040503050406030204}Cambria;}{\f37\fbidi \fswiss\fcharset0\fprq2{\*\panose 020f0502020204030204}Calibri;}{\f38\fbidi \fswiss\fcharset0\fprq2{\*\panose 020b0604030504040204}Tahoma;}
{\f39\fbidi \fnil\fcharset134\fprq2{\*\panose 02010600030101010101}@SimSun;}{\flomajor\f31500\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}
{\fdbmajor\f31501\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\fhimajor\f31502\fbidi \froman\fcharset0\fprq2{\*\panose 02040503050406030204}Cambria;}
{\fbimajor\f31503\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\flominor\f31504\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}
{\fdbminor\f31505\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\fhiminor\f31506\fbidi \fswiss\fcharset0\fprq2{\*\panose 020f0502020204030204}Calibri;}
{\fbiminor\f31507\fbidi \fswiss\fcharset0\fprq2{\*\panose 020b0604020202020204}Arial;}{\f368\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\f369\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\f371\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\f372\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\f373\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\f374\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\f375\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\f376\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\f388\fbidi \fmodern\fcharset238\fprq1 Courier New CE;}{\f389\fbidi \fmodern\fcharset204\fprq1 Courier New Cyr;}
{\f391\fbidi \fmodern\fcharset161\fprq1 Courier New Greek;}{\f392\fbidi \fmodern\fcharset162\fprq1 Courier New Tur;}{\f393\fbidi \fmodern\fcharset177\fprq1 Courier New (Hebrew);}{\f394\fbidi \fmodern\fcharset178\fprq1 Courier New (Arabic);}
{\f395\fbidi \fmodern\fcharset186\fprq1 Courier New Baltic;}{\f396\fbidi \fmodern\fcharset163\fprq1 Courier New (Vietnamese);}{\f500\fbidi \fnil\fcharset0\fprq2 SimSun Western{\*\falt \'cb\'ce\'cc\'e5};}
{\f708\fbidi \froman\fcharset238\fprq2 Cambria Math CE;}{\f709\fbidi \froman\fcharset204\fprq2 Cambria Math Cyr;}{\f711\fbidi \froman\fcharset161\fprq2 Cambria Math Greek;}{\f712\fbidi \froman\fcharset162\fprq2 Cambria Math Tur;}
{\f715\fbidi \froman\fcharset186\fprq2 Cambria Math Baltic;}{\f716\fbidi \froman\fcharset163\fprq2 Cambria Math (Vietnamese);}{\f728\fbidi \froman\fcharset238\fprq2 Cambria CE;}{\f729\fbidi \froman\fcharset204\fprq2 Cambria Cyr;}
{\f731\fbidi \froman\fcharset161\fprq2 Cambria Greek;}{\f732\fbidi \froman\fcharset162\fprq2 Cambria Tur;}{\f735\fbidi \froman\fcharset186\fprq2 Cambria Baltic;}{\f736\fbidi \froman\fcharset163\fprq2 Cambria (Vietnamese);}
{\f738\fbidi \fswiss\fcharset238\fprq2 Calibri CE;}{\f739\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr;}{\f741\fbidi \fswiss\fcharset161\fprq2 Calibri Greek;}{\f742\fbidi \fswiss\fcharset162\fprq2 Calibri Tur;}
{\f743\fbidi \fswiss\fcharset177\fprq2 Calibri (Hebrew);}{\f744\fbidi \fswiss\fcharset178\fprq2 Calibri (Arabic);}{\f745\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic;}{\f746\fbidi \fswiss\fcharset163\fprq2 Calibri (Vietnamese);}
{\f748\fbidi \fswiss\fcharset238\fprq2 Tahoma CE;}{\f749\fbidi \fswiss\fcharset204\fprq2 Tahoma Cyr;}{\f751\fbidi \fswiss\fcharset161\fprq2 Tahoma Greek;}{\f752\fbidi \fswiss\fcharset162\fprq2 Tahoma Tur;}
{\f753\fbidi \fswiss\fcharset177\fprq2 Tahoma (Hebrew);}{\f754\fbidi \fswiss\fcharset178\fprq2 Tahoma (Arabic);}{\f755\fbidi \fswiss\fcharset186\fprq2 Tahoma Baltic;}{\f756\fbidi \fswiss\fcharset163\fprq2 Tahoma (Vietnamese);}
{\f757\fbidi \fswiss\fcharset222\fprq2 Tahoma (Thai);}{\f760\fbidi \fnil\fcharset0\fprq2 @SimSun Western;}{\flomajor\f31508\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\flomajor\f31509\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\flomajor\f31511\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\flomajor\f31512\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\flomajor\f31513\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}
{\flomajor\f31514\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\flomajor\f31515\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\flomajor\f31516\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}
{\fdbmajor\f31518\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\fdbmajor\f31519\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\fdbmajor\f31521\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}
{\fdbmajor\f31522\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\fdbmajor\f31523\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\fdbmajor\f31524\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\fdbmajor\f31525\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\fdbmajor\f31526\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fhimajor\f31528\fbidi \froman\fcharset238\fprq2 Cambria CE;}
{\fhimajor\f31529\fbidi \froman\fcharset204\fprq2 Cambria Cyr;}{\fhimajor\f31531\fbidi \froman\fcharset161\fprq2 Cambria Greek;}{\fhimajor\f31532\fbidi \froman\fcharset162\fprq2 Cambria Tur;}
{\fhimajor\f31535\fbidi \froman\fcharset186\fprq2 Cambria Baltic;}{\fhimajor\f31536\fbidi \froman\fcharset163\fprq2 Cambria (Vietnamese);}{\fbimajor\f31538\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}
{\fbimajor\f31539\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\fbimajor\f31541\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\fbimajor\f31542\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}
{\fbimajor\f31543\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\fbimajor\f31544\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\fbimajor\f31545\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}
{\fbimajor\f31546\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\flominor\f31548\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\flominor\f31549\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\flominor\f31551\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\flominor\f31552\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\flominor\f31553\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}
{\flominor\f31554\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\flominor\f31555\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\flominor\f31556\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}
{\fdbminor\f31558\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\fdbminor\f31559\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\fdbminor\f31561\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}
{\fdbminor\f31562\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\fdbminor\f31563\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\fdbminor\f31564\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\fdbminor\f31565\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\fdbminor\f31566\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fhiminor\f31568\fbidi \fswiss\fcharset238\fprq2 Calibri CE;}
{\fhiminor\f31569\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr;}{\fhiminor\f31571\fbidi \fswiss\fcharset161\fprq2 Calibri Greek;}{\fhiminor\f31572\fbidi \fswiss\fcharset162\fprq2 Calibri Tur;}
{\fhiminor\f31573\fbidi \fswiss\fcharset177\fprq2 Calibri (Hebrew);}{\fhiminor\f31574\fbidi \fswiss\fcharset178\fprq2 Calibri (Arabic);}{\fhiminor\f31575\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic;}
{\fhiminor\f31576\fbidi \fswiss\fcharset163\fprq2 Calibri (Vietnamese);}{\fbiminor\f31578\fbidi \fswiss\fcharset238\fprq2 Arial CE;}{\fbiminor\f31579\fbidi \fswiss\fcharset204\fprq2 Arial Cyr;}
{\fbiminor\f31581\fbidi \fswiss\fcharset161\fprq2 Arial Greek;}{\fbiminor\f31582\fbidi \fswiss\fcharset162\fprq2 Arial Tur;}{\fbiminor\f31583\fbidi \fswiss\fcharset177\fprq2 Arial (Hebrew);}
{\fbiminor\f31584\fbidi \fswiss\fcharset178\fprq2 Arial (Arabic);}{\fbiminor\f31585\fbidi \fswiss\fcharset186\fprq2 Arial Baltic;}{\fbiminor\f31586\fbidi \fswiss\fcharset163\fprq2 Arial (Vietnamese);}}{\colortbl;\red0\green0\blue0;\red0\green0\blue255;
\red0\green255\blue255;\red0\green255\blue0;\red255\green0\blue255;\red255\green0\blue0;\red255\green255\blue0;\red255\green255\blue255;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;\red128\green0\blue128;\red128\green0\blue0;
\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192;\ctextone\ctint255\cshade255\red0\green0\blue0;\chyperlink\ctint255\cshade255\red0\green0\blue255;\red32\green33\blue36;\red243\green79\blue13;}{\*\defchp 
\f31506\fs22\lang1057\langfe1033\langnp1057 }{\*\defpap \ql \li0\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 }\noqfpromote {\stylesheet{
\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 \snext0 \sqformat \spriority0 \styrsid5452494 Normal;}
{\s2\ql \li0\ri0\sb240\sa60\keepn\widctlpar\wrapdefault\aspalpha\aspnum\faauto\outlinelevel1\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \ab\ai\af0\afs28\alang1025 \ltrch\fcs0 \b\i\f36\fs28\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 
\sbasedon0 \snext0 \slink23 \ssemihidden \sunhideused \sqformat \spriority0 \styrsid5452494 heading 2;}{\*\cs10 \additive \sunhideused \spriority1 Default Paragraph Font;}{\*
\ts11\tsrowd\trftsWidthB3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblind0\tblindtype3\tscellwidthfts0\tsvertalt\tsbrdrt\tsbrdrl\tsbrdrb\tsbrdrr\tsbrdrdgl\tsbrdrdgr\tsbrdrh\tsbrdrv \ql \li0\ri0\sa200\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af31507\afs22\alang1025 \ltrch\fcs0 \f31506\fs22\lang1057\langfe1033\cgrid\langnp1057\langfenp1033 \snext11 \ssemihidden \sunhideused \sqformat Normal Table;}{
\s15\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\contextualspace \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 
\sbasedon0 \snext15 \sqformat \spriority34 \styrsid5452494 List Paragraph;}{\s16\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext16 \slink17 \sunhideused \styrsid5452494 footnote text;}{\*\cs17 \additive \rtlch\fcs1 \af0\afs20 \ltrch\fcs0 \f0\fs20\cf1\lang1033\langfe0\kerning28\langnp1033 
\sbasedon10 \slink16 \slocked \styrsid5452494 Footnote Text Char;}{\*\cs18 \additive \rtlch\fcs1 \af0 \ltrch\fcs0 \super \sbasedon10 \ssemihidden \sunhideused \styrsid5452494 footnote reference;}{\s19\ql \li0\ri0\widctlpar
\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 
\sbasedon0 \snext19 \slink20 \sunhideused \styrsid5452494 header;}{\*\cs20 \additive \rtlch\fcs1 \af0\afs20 \ltrch\fcs0 \f0\fs20\cf1\lang1033\langfe0\kerning28\langnp1033 \sbasedon10 \slink19 \slocked \styrsid5452494 Header Char;}{
\s21\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 \snext21 \sqformat \spriority1 \styrsid5452494 
No Spacing;}{\*\ts22\tsrowd\trbrdrt\brdrs\brdrw10\brdrcf17 \trbrdrl\brdrs\brdrw10\brdrcf17 \trbrdrb\brdrs\brdrw10\brdrcf17 \trbrdrr\brdrs\brdrw10\brdrcf17 \trbrdrh\brdrs\brdrw10\brdrcf17 \trbrdrv\brdrs\brdrw10\brdrcf17 
\trftsWidthB3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblind0\tblindtype3\tscellwidthfts0\tsvertalt\tsbrdrt\tsbrdrl\tsbrdrb\tsbrdrr\tsbrdrdgl\tsbrdrdgr\tsbrdrh\tsbrdrv 
\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af31507\afs22\alang1025 \ltrch\fcs0 \f31506\fs22\lang1057\langfe1033\cgrid\langnp1057\langfenp1033 \sbasedon11 \snext22 \spriority59 \styrsid5452494 
Table Grid;}{\*\cs23 \additive \rtlch\fcs1 \ab\ai\af0\afs28 \ltrch\fcs0 \b\i\f36\fs28\cf1\lang1033\langfe0\kerning28\langnp1033 \sbasedon10 \slink2 \slocked \ssemihidden \spriority0 \styrsid5452494 Heading 2 Char;}{\*\cs24 \additive \b 
\sqformat \spriority22 \styrsid5452494 Strong;}{\s25\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af38\afs16\alang1025 \ltrch\fcs0 
\f38\fs16\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext25 \slink26 \ssemihidden \sunhideused \styrsid7537726 Balloon Text;}{\*\cs26 \additive \rtlch\fcs1 \af38\afs16 \ltrch\fcs0 
\f38\fs16\cf1\lang1033\langfe0\kerning28\langnp1033 \sbasedon10 \slink25 \slocked \ssemihidden \styrsid7537726 Balloon Text Char;}{\s27\ql \li0\ri0\widctlpar
\tx916\tx1832\tx2748\tx3664\tx4580\tx5496\tx6412\tx7328\tx8244\tx9160\tx10076\tx10992\tx11908\tx12824\tx13740\tx14656\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af2\afs20\alang1025 \ltrch\fcs0 
\f2\fs20\lang1057\langfe1057\cgrid\langnp1057\langfenp1057 \sbasedon0 \snext27 \slink28 \ssemihidden \sunhideused \styrsid15799995 HTML Preformatted;}{\*\cs28 \additive \rtlch\fcs1 \af2\afs20 \ltrch\fcs0 \f2\fs20\lang0\langfe1057\langfenp1057 
\sbasedon10 \slink27 \slocked \ssemihidden \styrsid15799995 HTML Preformatted Char;}{\s29\ql \li0\ri0\widctlpar\tqc\tx4513\tqr\tx9026\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext29 \slink30 \sunhideused \styrsid4486936 footer;}{\*\cs30 \additive \rtlch\fcs1 \af0\afs20 \ltrch\fcs0 \f0\fs20\cf1\lang1033\langfe0\kerning28\langnp1033 
\sbasedon10 \slink29 \slocked \styrsid4486936 Footer Char;}{\s31\ql \li114\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin114\itap0 \rtlch\fcs1 \af0\afs12\alang1025 \ltrch\fcs0 
\fs14\lang1057\langfe1033\charscalex123\cgrid\langnp1057\langfenp1033 \sbasedon0 \snext31 \slink32 \sqformat \spriority0 \styrsid1839484 abstrak;}{\*\cs32 \additive \rtlch\fcs1 \af0\afs12 \ltrch\fcs0 \f0\fs12\charscalex123 
\sbasedon10 \slink31 \slocked \spriority0 \styrsid1839484 abstrak Char;}{\s33\qj \fi284\li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af31507\afs22\alang1025 \ltrch\fcs0 
\fs24\lang1057\langfe1033\cgrid\langnp1057\langfenp1033 \sbasedon0 \snext33 \slink34 \sqformat \spriority0 \styrsid3236555 Paragraf dalam isi;}{\*\cs34 \additive \rtlch\fcs1 \af0 \ltrch\fcs0 \f0\fs24 
\sbasedon10 \slink33 \slocked \spriority0 \styrsid3236555 Paragraf dalam isi Char;}{\s35\qj \fi289\li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\expndtw-1\lang1033\langfe1033\loch\f0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext35 \slink36 \spriority0 \styrsid9708562 Body Text;}{\*\cs36 \additive \rtlch\fcs1 \af0\afs20 \ltrch\fcs0 
\fs20\expnd0\expndtw-1\lang1033\langfe0\loch\f0\hich\af0\dbch\af13\langnp1033 \sbasedon10 \slink35 \slocked \spriority0 \styrsid9708562 Body Text Char;}{\*\cs37 \additive \rtlch\fcs1 \af0 \ltrch\fcs0 \ul\cf18 \sbasedon10 \sunhideused \styrsid6883775 
Hyperlink;}}{\*\listtable{\list\listtemplateid982967734\listhybrid{\listlevel\levelnfc1\levelnfcn1\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\leveltemplateid2013418918\'02\'00.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \fbias0\hres0\chhres0 \fi-720\li1080\lin1080 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\leveltemplateid69271577\'02\'01.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-360\li1440\lin1440 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid69271579\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-180\li2160\lin2160 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid69271567\'02\'03.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-360\li2880\lin2880 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid69271577\'02\'04.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
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{\leveltext\leveltemplateid67698713\'02\'07.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li6840\lin6840 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0
{\leveltext\leveltemplateid67698715\'02\'08.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li7560\lin7560 }{\listname ;}\listid735668113}{\list\listtemplateid940593298\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0
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{\list\listtemplateid-1461320284\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\leveltemplateid-1340832124\'02\'00.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 
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;}\listid984045046}{\list\listtemplateid1004709614\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\leveltemplateid-182418848\'02\'00);}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
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\af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li2073\lin2073 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698715\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-180\li2793\lin2793 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698703\'02\'03.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-360\li3513\lin3513 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698713\'02\'04.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-360\li4233\lin4233 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698715\'02\'05.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
\ltrch\fcs0 \hres0\chhres0 \fi-180\li4953\lin4953 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698703\'02\'06.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 
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\levelspace0\levelindent0{\leveltext\leveltemplateid67698713\'02\'01.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li1800\lin1800 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative
\levelspace0\levelindent0{\leveltext\leveltemplateid67698715\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li2520\lin2520 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
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\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698715\'02\'05.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li4527\lin4527 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace0\levelindent0{\leveltext\leveltemplateid67698703\'02\'06.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5247\lin5247 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0
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{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8198\dpline\dpptx0\dppty0\dpptx8115\dppty0\dpx56\dpy78\dpxsize8115\dpysize0\dplinew15\dplinecor141\dplinecog12\dplinecob0}}}}{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 
\f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 This study, raising a problem, namely the Analysis of the Integrated Marketing Communication Model for Umrah
 Al Bahjah Tour & Travel Cirebon which is an important point in carrying out integrated marketing communications. Because, the very competitive competition in the tourism industry, namely the tour & travel business, must increase product advantages, excel
l
ent service and must also be able to promote these advantages by means of proper marketing communication. The challenges of tour & travel companies, especially Umrah, are getting more severe, namely the rapid development of information technology in the c
ommunity. Umrah bureau actors must be ready to face it.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sa160\widctlpar\intbl\wrapdefault\faauto\rin0\lin0\pararsid15225546\yts22 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf19\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 
The purpose of this study was to determine the effectiveness of the Integrated Marketing Communication Model for Umrah Al Bahjah Tour & Travel Cirebon. This study aims to describe and analyze the relev
ance between strategy and implementation of the Integrated Marketing Communication Model for Umrah Al Bahjah Tour & Travel Cirebon. Using theories relevant to the research theme, namely Communication Theory, Tour & Travel Business Theory, Business Communi
c
ation Theory, Marketing Communication Theory, Marketing Communication Mix Theory, Integrated Marketing Communication Theory, Marketing Theory Sharia Principled Umrah Products. This study uses a qualitative approach with descriptive methods and phenomenolo
gical paradigms. Located at the head office of Albahjah Tour & Travel Cirebon.}{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid15225546 
\par }{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 
In this study, the focus taken is the Promotion aspect where the strategy currently being applied is the Integrated Marketing Communication strategy. Formulating an Integrated Ma
rketing Communication strategy for a tour & travel company must be adjusted to the vision & mission, segmentation, targeting, and positioning of the company itself.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sa160\widctlpar\intbl\wrapdefault\faauto\rin0\lin0\pararsid2376541\yts22 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 
The results of this study are: 1) Efectivity of the Integrated Marketing Communication Mode
l for Umrah Al Bahjah Tour & Travel Cirebon. 2) There is an integration between strategy and implementation of Integrated Marketing Communication in marketing its Umrah products. 3) It is necessary to increase marketing through digital media such as Insta
gram, Facebook, websites, even in the future so that they can join e-commerce in order to reach a wider market.
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid15225546\yts22 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid15225546 
\par }{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 Keywords: }{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid15225546 
Communication; Marketing; }{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid2376541\charrsid2376541 Integrated Marketing Communication}{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 
\f31506\fs22\cf0\lang9\langfe1033\kerning0\langnp9\insrsid15225546 ; Umrah}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid2376541\charrsid3357954 
\par }\pard \ltrpar\ql \li179\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin179\pararsid3357954\yts22 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid16660291\charrsid3357954 \cell }\pard\plain \ltrpar
\ql \li0\ri0\sa200\sl276\slmult1\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid1839484 \trowd \irow0\irowband0\ltrrow\ts22\trgaph108\trrh2358\trleft-1247\trftsWidth3\trwWidth9498\trftsWidthB3\trautofit1\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid3357954\tbllkhdrrows\tbllkhdrcols\tbllknocolband
\tblind-1139\tblindtype3 \clvertalt\clbrdrt\brdrtbl \clbrdrl\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl \cltxlrtb\clftsWidth3\clwWidth2410\clshdrawnil \cellx1163\clvertalt\clbrdrt\brdrtbl \clbrdrl\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl 
\cltxlrtb\clftsWidth3\clwWidth7088\clshdrawnil \cellx8251\row \ltrrow}\trowd \irow1\irowband1\lastrow \ltrrow
\ts22\trgaph108\trleft-1247\trftsWidth3\trwWidth9498\trftsWidthB3\trautofit1\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid1839484\tbllkhdrrows\tbllkhdrcols\tbllknocolband\tblind-1139\tblindtype3 \clvertalt\clbrdrt\brdrtbl \clbrdrl
\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl \cltxlrtb\clftsWidth3\clwWidth2410\clshdrawnil \cellx1163\clvertalt\clbrdrt\brdrtbl \clbrdrl\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl \cltxlrtb\clftsWidth3\clwWidth7088\clshdrawnil \cellx8251\pard\plain \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid6494853\yts22 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ai\af31506\afs22 
\ltrch\fcs0 \i\f31506\fs22\lang1057\langfe1033\langnp1057\insrsid1839484 \cell }\pard \ltrpar\qc \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid1598581\yts22 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\b\f31506\fs24\insrsid1839484\charrsid1598581 \cell }\pard\plain \ltrpar\ql \li0\ri0\sa200\sl276\slmult1\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1839484 \trowd \irow1\irowband1\lastrow \ltrrow
\ts22\trgaph108\trleft-1247\trftsWidth3\trwWidth9498\trftsWidthB3\trautofit1\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid1839484\tbllkhdrrows\tbllkhdrcols\tbllknocolband\tblind-1139\tblindtype3 \clvertalt\clbrdrt\brdrtbl \clbrdrl
\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl \cltxlrtb\clftsWidth3\clwWidth2410\clshdrawnil \cellx1163\clvertalt\clbrdrt\brdrtbl \clbrdrl\brdrtbl \clbrdrb\brdrtbl \clbrdrr\brdrtbl \cltxlrtb\clftsWidth3\clwWidth7088\clshdrawnil \cellx8251\row {\listtext
\pard\plain\ltrpar \rtlch\fcs1 \af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\lang1057\langfe1033\kerning28\langnp1057\insrsid5452494\charrsid16660291 \hich\af31506\dbch\af0\loch\f31506 I.\tab}}\pard \ltrpar
\ql \fi-207\li284\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin284\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\cf0\lang1057\langfe1033\langnp1057\insrsid5452494\charrsid16660291 PENDAHULUAN

\par }\pard \ltrpar\qj \li720\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13659229 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf6\insrsid8915641 
\par }\pard \ltrpar\qj \fi567\li284\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin284\itap0\pararsid2455777 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
Salah satu biro jasaumrah di Cirebon adalah Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
, dibawahnaunganperusahaan Al BahjahMulia Sejahtera bergerakdibidangekonomi yang beralamat di JalanPangeranCakrabuananomor 179 blokGudang Air SendangKabupaten Cirebon. Didirikandengannomor AHU-0042417.AH.01.01 Tahun 2016 yang dibuatdihada
panNotarisSolichin, S.H., M.Kn, tanggal (26-09-2016) dantelahmendapatkanpengesahandariMenteriHukumdanHakAsasiManusiaRepublik Indonesia berdasarkansuratkeputusannyatanggal 17 September 2011 Nomor AHU-0112074.AH.01.11. Tahun 2016 dantelahmengalamibeberapa k
ali perubahanAnggaranDasar.}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\super\kerning0\insrsid13659229\charrsid2455777 \chftn {\footnote \ltrpar \pard\plain \ltrpar
\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13659229 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\cs18\f31503\super\insrsid1398632\charrsid877638 \chftn }{\field\fldedit{\*\fldinst {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1398632 HYPERLINK "http://www.travelalbahjah.com"}}{\fldrslt {\rtlch\fcs1 \af0 \ltrch\fcs0 
\cs37\f31503\ul\cf0\insrsid1398632\charrsid12336321 www.travelalbahjah.com}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 \af0 \ltrch\fcs0 
\f31503\insrsid1398632 , diaksestanggal 30 September 2020}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid877638 , pukul 11:04 WIB.}}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
\par Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
berdirisejaktahun 2016 melaluido\rquote adanbimbingan guru muliaBuyaYahyasebagaiwadahsilaturahmiumatmuslimdanmerupakansaranapengembangda\rquote wahislamuntuklebihmemudahkanumatmuslimkenaldandekatdengan Allah SWT danRosu
lullah SAW melaluiwasilahibadah program Muslim }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
sertawisatareligilainnyasebagai program unggulan Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel.}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
\par Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
yang bergerakdibawahnaungan PT. Al BahjahMulia Sejahtera telahberdirisejakawaltahun 2011 merupakansalahsatuanakperusahaan yang mempunyaicabanghampir di seluruhwilayahnusantara yang sudahberpengalamandalambidangnyamenjadikan Al Bahjah}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
dipercayaolehmasyarakatbaikpengalamandanpelayanan yang professional dalammelaksanakanibadahatauwisata.
\par ProfilBuyaYahyadanpenggunaannama Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 menjadidayatariktersendiribagijama\rquote ahuntukmemilihdanmenggunakanjasa Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
Tour & Travel. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Manajemenperusahaan yang baikdanjuga Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 memberikanpelayananterbaikkepadajama\rquote ah, agar jama\rquote ahmendapatk
ankepuasanterutamakeberkahan, menggunakanjasaumrahdari Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel.}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
\par Persaingan yang sangatkompetitif di industripariwisatayaitubisnis}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 tour & travel}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 , harusmeningkatkankeunggulan-keunggulanproduk, pelayanan prima danjugaharusbisamempromosikankeunggulan-keunggulanitudengancarakomunikasipemasaran yang tepat. Adapuntantanganperusahaan}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 tour & travel}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
khususnyaumrahkianberat, yaituberupapesatnyaperkembanganteknologiinformasiditengahmasyarakat.Kalanganpelaku biro umrahharussiapmenghadapinya.}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\super\kerning0\insrsid13659229\charrsid2455777 
\chftn {\footnote \ltrpar \pard\plain \ltrpar\s16\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13659229 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \cs18\f31503\super\insrsid1398632\charrsid677919 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid677919  Tim Manasik Plus, \'93
TantanganIndustriUmrahKianBerat\'94, }{\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632\charrsid677919 Manasik Plus Umra \endash  Hajj & Muslim Journey}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid677919 , (Edisi 03 Februari 2}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 017 / JumadilAwwal 1438 H), hlm}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid677919 . 11.}}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Disisilain, perl
uadanyapemberdayaanmasyarakatdalamhalinijamaahyaituuntukmenciptakanataumeningkatkankapasitasmasyarakat, baiksecaraindividumaupunberkelompokdalammemecahkanberbagaipersoalanterkaitupayapeningkatankualitashidup, kemandirian&kesejahteraannya.}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\super\kerning0\insrsid13659229\charrsid2455777 \chftn {\footnote \ltrpar \pard\plain \ltrpar\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13659229 
\rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \cs18\f31503\super\insrsid1398632\charrsid10712653 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\f31503\insrsid1398632\charrsid10712653  Abdul Aziz, AkhmadShodikin, Mohammad Rana, }{\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632\charrsid10712653 PemberdayaanKeluarga Muslim P
esisirJawa (Model danTipologiMasyarakatEretanKulon, GebangMekar, KluwetdanPulolampes), }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid10712653 (Cirebon: CV. ELSI PRO, 2019), hlm. 5}}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
\par Salah satuelemenpentingdalammenumbuhkanperusahaan}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 tour & travel}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 yaitukomunikasipemasaranterpadu.Bagaimanacaranyaperusahaanmemasarkankepadakonsumen, agar konsumenmengetahuiprofilperusahaan, pengembanganproduk-produkperusahaan, bahkan}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 value }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 yang ditawarkan, yang bisamenjadiday
atarikkonsumenuntukmemutuskanmelakukanpembelian.
\par Meskipun Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
inimasihbelum lama berdiri, namunfaktanyabanyaksekali alumni jamaahumrah yang telahmenggunakanjasa di Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel.}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Dari tahunketahunselalumeningkat, adapunAnalisis Model KomunikasiPemasaranTerpadu (}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Integrated Marketing Communication}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ) Umrah Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Cirebon melaluistrategikomunikasipemasaran yang dilakukanmeliputiperiklanan (}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Publicity and Public Relations}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ), PromosiPenjualan (}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Sales Promotion}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ), HubunganMasyarakat (}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Public Relation}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ), Penjualan Personal (}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Personal Selling}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ) danPemasaranLangsung (}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 Direct Marketing}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 ). Termasukkomunikasipemasaran digital, seperti, }
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 website, social media, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 
dan lain-lain.Ditambahjugadengan}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 events, experiences, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 testimonidan}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 word of mouth marketing }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid13659229\charrsid2455777 yang kesemuanyaharusdiintegrasikansecaraefektifdanatraktifdanmembutuhkansumberdayamanusia yang pahamteknologi.}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid2455777 

\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13659229\charrsid2455777 Faktanya, sampaisaatinibelumada yang melakukanpenelitianterkaitjasa biro umrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid13659229\charrsid2455777 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13659229\charrsid2455777 .Berdasarkanuraiandiatas, penulistertarikuntukmengangkatmasalahtersebutdenganmelakukanpenelitiandenganjudul}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid2455777 
\par }\pard \ltrpar\qj \li284\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin284\itap0\pararsid2455777 {\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid13659229\charrsid2455777 \'93ANALISIS }{\rtlch\fcs1 
\ab\ai\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid13659229\charrsid2455777 MODEL KOMUNIKASI PEMASARAN TERPADU (}{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\i\f31506\fs28\insrsid13659229\charrsid2455777 INTEGRATED MARKETING COMMUNICATION}{
\rtlch\fcs1 \ab\ai\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid13659229\charrsid2455777 ) UMRAH AL BAHJAH }{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\i\f31506\fs28\insrsid13659229\charrsid2455777 TOUR & TRAVEL }{\rtlch\fcs1 \ab\ai\af31506\afs28 
\ltrch\fcs0 \b\f31506\fs28\insrsid13659229\charrsid2455777 CIREBON}{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid13659229\charrsid2455777 \'94}{\rtlch\fcs1 \ai\af31506\afs28 \ltrch\fcs0 
\f31506\fs28\cf0\kerning0\insrsid13659229\charrsid2455777 
\par }\pard \ltrpar\qj \fi709\li284\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin284\itap0\pararsid2455777 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf6\insrsid8915641\charrsid2455777 
\par 
\par }\pard \ltrpar\qj \fi567\li284\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin284\itap0\pararsid2455777 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\lang1053\langfe1033\kerning0\langnp1053\insrsid8915641\charrsid2455777 Berdasarkan  latar belakang penelitian yang dikemukakan diatas}{\rtlch\fcs1 \af31506\afs22 \ltrch\fcs0 
\f31506\fs24\cf0\lang8202\langfe1033\kerning0\langnp8202\insrsid8915641\charrsid2455777 , makapenelitidapatmerumuskanbeberapapermasalahan, yaitu:}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 
Bagaimanaefektivitas}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 Model KomunikasiPemasaranTerpadu (}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 
Integrated Marketing Communication}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 ) Umrah Al Bahjah}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 
Tour & Travel }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 Cirebon}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 ?Faktor \endash 
 faktorapasaja yang menjadihambatandankeberhasilan Model KomunikasiPemasaranTerpaduUmrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 Cirebon?BagaimanarelevansiantarastrategidanimplementasiKomunikasiPemasaranTerpaduUmrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid8915641\charrsid2455777  Cirebon?
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Berdasarkanrumusanmasalahdiatas m}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\lang1057\langfe1033\kerning0\langnp1057\insrsid11489388\charrsid2455777 aka tujuan dari penelitian i}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\lang1057\langfe1033\kerning0\langnp1057\insrsid8526729\charrsid2455777 ni}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\lang1057\langfe1033\kerning0\langnp1057\insrsid11489388\charrsid2455777 adalah:}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Untukmengetahuiefek
tivitas Model KomunikasiPemasaranTerpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Integrated Marketing Communication}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 ) Umrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Cirebon.Untukmengetahuifaktor \endash  faktorapasaja yang menjadihambatandankeberhasilan Model KomunikasiPemasaranTerpaduUmrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Cirebo
n.Untukmenganalisisrelevansiantarastrategidanimplementasi Model KomunikasiPemasaranTerpaduUmrah Al Bahjah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\kerning0\insrsid11489388\charrsid2455777 Cirebon.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf6\insrsid3555974\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \s15 \rtlch\fcs1 \af31506 \ltrch\fcs0 \b\f31506\lang1057\langfe1033\kerning28\langnp1057\insrsid1271867\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 II.\tab}}\pard\plain \ltrpar
\s15\qj \fi-294\li426\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin426\itap0\pararsid2385412\contextualspace \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid1271867\charrsid2385412 METODE PENELITIAN }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\b\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid15413701\charrsid2385412 
\par }\pard\plain \ltrpar\qj \fi720\li360\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0\pararsid2385412 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1057\langnp1057\langfenp1057\insrsid12018491\charrsid2385412 
Dalam penelitian ini penulis menggunakan pendekatan Kualitatif. }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 Penelitian Kualitatif menurut Sugiyono adala
h metode penelitian yang berlandaskan pada filsafat post positivism, digunakan untuk meneliti pada kondisi obyek yang alamiah, (sebagai lawannya eksperimen) dimana peneliti adalah sebagai instrument kunci, pengambilan sampel sumber data dilakukan secara }
{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 purposive }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 dan }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 snowball}{\rtlch\fcs1 \ab\af31506\afs24 
\ltrch\fcs0 \f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 , teknik pengumpulan dengan }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 
tri-angulasi }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1033\langfe1057\langfenp1057\insrsid12018491\charrsid2385412 
(gabungan), analisis data bersifat induktif atau kualitatif, dan hasil penelitian kualitatif lebih menekankan makna daripada generalisasi.}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\cs18\f31506\fs24\lang1033\langfe1057\super\langfenp1057\insrsid12018491\charrsid2385412 \chftn {\footnote \ltrpar \pard\plain \ltrpar\s16\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12018491 \rtlch\fcs1 
\af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \cs18\f31503\super\insrsid1398632\charrsid10963813 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\f31503\insrsid1398632\charrsid10963813  }{\field\fldedit{\*\fldinst {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1398632\charrsid6828974  HYPERLINK "http://www.statistician.com/2012" }}{\fldrslt {\rtlch\fcs1 \af0 \ltrch\fcs0 
\cs37\f31503\ul\cf0\insrsid1398632\charrsid6828974 www.statistician.com/2012}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 \af0 \ltrch\fcs0 
\f31503\insrsid1398632 , diakses tanggal 19 Oktober 2020}{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632\charrsid10963813 , pukul 17:09 WIB.}}}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid12018491\charrsid2385412 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Karena khusus meneliti suatu hal atau sistem tertentu, 
penelitian studi kasus bukanlah dilakukan untuk menarik kesimpulan terhadap fenomena dari suatu populasi atau kumpulan tertentu melainkan khusus untuk kejadian atau fenomena yang diteliti saja.}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\b\f31506\fs24\insrsid12018491\charrsid2385412  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Meski mencakup satu kesatuan sistem, penelitian studi kasus ti
dak harus meneliti satu orang atau individu saja, namun bisa dengan beberapa orang atau objek yang memiliki satu kesatuan fokus fenomena yang akan diteliti. Untuk mendapatkan data yang mendalam, penelitian studi kasus menggunakan teknik wawancara, observa
si, sekaligus studi dokumenter yang kemudian akan dianalisis menjadi suatu teori. Studi kasus akan memahami, menelaah, dan kemudian menafsirkan makna yang didapat dari fenomena yang diteliti tersebut.}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\b\f31506\fs24\insrsid12018491\charrsid2385412 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 P}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 g}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 m}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 b}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 il}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 an }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 d}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw-3\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 t}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 m}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 g}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 g}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 u}{\rtlch\fcs1 
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\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 h}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 an d}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw-3\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 t}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 an}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 y}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 m}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 l}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 l}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 u}
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i tr}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i}
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 g}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 u}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 l}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 u}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 m}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 b}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 r}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 , }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 h}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 g}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 ga d}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 p}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 ero}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 l}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 eh d}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 r}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 j}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 at }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw3\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 k}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 e}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 p}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 er}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 ca}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw-4\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 y}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 u}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 atu }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 f}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 or}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd1\expndtw5\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 m}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 s}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 i d}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 n d}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-1\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\expnd0\expndtw-3\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 t}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\expnd0\expndtw2\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 a}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 .}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12018491\charrsid2385412 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Adapun }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 karakteristik penelitian kualitatif (}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 PK}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 ) }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 :}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \cf1\kerning28\dbch\af0\insrsid12018491\charrsid2385412 \hich\af0\dbch\af0\loch\f0 a.\tab}}\pard \ltrpar\qj \fi-283\li709\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls3\adjustright\rin0\lin709\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Penelitian Kualitatif memiliki setting yang alamiah sebagaimana sumber datanya yang langsung dan peneliti adalah sebagai instrumen kuncinya.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \cf1\kerning28\dbch\af0\insrsid12018491\charrsid2385412 \hich\af0\dbch\af0\loch\f0 b.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Penelitian Kualitatif adalah bersifat deskriptif.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \cf1\kerning28\dbch\af0\insrsid12018491\charrsid2385412 \hich\af0\dbch\af0\loch\f0 c.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Para peneliti kualitatif lebih berkenaan dengan proses daripada dengan hasil (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 outcomes or products}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12018491\charrsid2385412 ).}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \cf1\kerning28\dbch\af0\insrsid12018491\charrsid2385412 \hich\af0\dbch\af0\loch\f0 d.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Para peneliti kualitatif cenderung menganalisis datanya secara induktif. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \cf1\kerning28\dbch\af0\insrsid12018491\charrsid2385412 \hich\af0\dbch\af0\loch\f0 e.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 \'93Makna\'94
 sebagai sesuatu yang esensial dalam pendekatan kualitatif.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par }\pard \ltrpar\qj \fi720\li360\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin360\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Selain Karakteristik ada pula langkah yang dilakukan dalam menganalisis data yaitu:
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 a.\tab}}\pard \ltrpar\qj \fi-283\li709\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls4\adjustright\rin0\lin709\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Identifikasi fenomena yang akan diteliti.}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 b.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Analisis data.}
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 c.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Identifikasi partisipan dalam studi.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 d.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Pengembangan (generation) hipotesis.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 e.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Pengumpulan data.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 f.\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Merumuskan kesimpulan.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\lang1057\langfe1033\kerning28\langnp1057\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 g.\tab}Sumber Data Primer
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 1)\tab}}\pard \ltrpar\qj \fi-360\li927\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls6\adjustright\rin0\lin927\itap0\pararsid2385412 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Manager}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 2)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
Sekertaris}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 3)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
Sales Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par }\pard \ltrpar\qj \fi-501\li927\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin927\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 h. }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Sumber Data Sekunder
\par }\pard \ltrpar\qj \fi371\li709\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin709\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 P
enggunaan sumber sekunder. Data dari instansi pemerintah (Kementerian Agama Biro Haji & Umrah & Asosiasi Penyelenggara Haji & Umrah), dan dari terbitan-terbitan ilmiah/ nonfiksi (etnografi, sosiologi, sejarah) maupun fiksi (termasuk yang populer) serta ca
tatan atau arsip yang tidak diterbitkan pada lembaga-lembaga penelitian setempat.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\lang1057\langfe1033\kerning28\langnp1057\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 1)\tab}}\pard \ltrpar\qj \fi-360\li1353\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls5\adjustright\rin0\lin1353\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Menentukan Metode Penelitian}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 :}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (a)\tab}}\pard \ltrpar\qj \fi-360\li1713\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Wawancara
\par }\pard \ltrpar\qj \li1843\ri0\sl276\slmult1\widctlpar\tx2552\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1843\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 \tab 
Wawancara adalah percakapan dengan maksud tertentu. Percakapan itu dilakukan oleh dua pihak, yaitu pewawancara yang mengajukan pertan
yaan dan terwawancara yang memberikan jawaban atas pertanyaan itu. Maksud mengadakan wawancara menurut Lincoln dan Guba dalam Lexy J. Moleong antara lain untuk mengkonstruksi mengenai orang, kejadian, organisasi, perasaan, motivasi, tuntutan, kepedulian, 
dan lain-lain.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\super\insrsid12018491\charrsid2385412 \chftn {\footnote \ltrpar \pard\plain \ltrpar
\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12018491 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\cs18\super\insrsid1398632 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1398632  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 Lexy J. Moleong, }{\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632 Metodologi Penelitian Kualitatif, }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 (Bandung: Remaja Rosdakarya, 2008), hlm. 186}}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid2385412\charrsid2385412 
\par \tab }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Wawancara macam ini dilakukan dengan informan kunci (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 key informant}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
) dan subyek penelitian pada umumnya. Informan kunci adalah orang-orang yang karena pengetahuannya luas dan mendalam tentang komunitasnya (atau orang luar yang lama bekerja d
engan suatu komunitas) dapat memberikan data yang berharga. Satu teknik yang juga amat berguna adalah pengumpulan riwayat hidup.\tab 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (b)\tab}}\pard \ltrpar\qj \fi-360\li1713\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Pengamatan}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  (Observasi)}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par }\pard \ltrpar\qj \fi142\li1701\ri0\sl276\slmult1\widctlpar\tx2410\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1701\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 \tab 
Bukan saja observasi visual, melainkan juga interaksi verbal antara peneliti dan berbagai individu ya
ng hadir di berbagai setting. Wawancara informal dapat membuahkan beraneka ragam data yang amat penting, yang acapkali tidak dapat direncanakan secara sistematis pertanyaan-pertanyaannya. Peneliti harus senantiasa pasang kuping agar sesuatu yang tidak dip
erkirakannya juga terekam. Semua hasil observasi dicatat dalam kerangka-kerangka yang telah ditemukan (walaupun secara fleksibel).
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (c)\tab}}\pard \ltrpar\qj \fi-360\li1713\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  Dokumentasi}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 
\par }\pard \ltrpar\qj \fi720\li1713\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Teknik studi dokumentasi digunakan untuk melacak data berupa naskah-naskah dan dokumen-dokumen berkaitan dengan Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
Integrated Marketing Communication}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 ) Umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Tour & Travel}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  Cirebon.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (d)\tab}}\pard \ltrpar\qj \fi-360\li1713\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\lang1057\langfe1033\langnp1057\insrsid12018491\charrsid2385412 Analisis Data
\par }\pard \ltrpar\qj \fi720\li1713\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1713\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Analisis data adalah suatu cara yang digunakan untuk menyusun dan mengolah data yang terkumpul sehingga dapat dipertanggungjawabkan
 kebenarannya. Menurut Bogdan dan Biklen dalam Lexy J. Moleong analisis data kualitatif adalah upaya yang dilakukan dengan jalan bekerja dengan data, mengorganisasikan data, memilah-milah menjadi satuan yang dapat dikelola, mensistensiskannya, mencari dan
 menemukan pola, menemukan apa yang penting dan apa yang dipelajari, dan memutuskan apa yang dapat diceritakan orang lain.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\super\insrsid12018491\charrsid2385412 \chftn {\footnote \ltrpar 
\pard\plain \ltrpar\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12018491 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \cs18\super\insrsid1398632 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 Moleong, }{\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632 Metodologi Penelitian Kualitatif, }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\f31503\insrsid1398632 hlm.248}}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
\par }\pard \ltrpar\qj \fi720\li1080\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1080\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Analisis data kualitatif adalah bersifat induktif, yaitu suatu analisis berdasarkan data yang diperoleh, selanjutnya dikembangkan men
jadi hipotesis. Berdasarkan hipotesis yang dirumuskan berdasarkan data tersebut, selanjutnya dicarikan data lagi secara berulang-ulang sehingga selanjutnya dapat disimpulkan apakah hipotesis tersebut diterima atau ditolak berdasarkan data yang terkumpul. 
Bila berdasarkan data yang dapat dikumpulkan secara berulang-ulang dengan teknik triangulasi, ternyata hipotesis diterima, maka hipotesis tersebut berkembang menjadi teori.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\super\insrsid12018491\charrsid2385412 \chftn {\footnote \ltrpar \pard\plain \ltrpar\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12018491 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \cs18\super\insrsid1398632 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1398632  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 Sugiono, }{
\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632 Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 hlm.246.}}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12018491\charrsid2385412 
\par Dalam penelitian ini analisis dilakukan sekaligus bersamaan dengan proses pengumpulan data. Untuk menganalisis data yang diperoleh, peneliti memakai analisis model Miles dan Huberman, yaitu }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12018491\charrsid2385412 data reduction }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (reduksi data), }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
data display }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (penyajian data) dan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 conclusion drawing/verification }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (kesimpulan dan verifikasi).}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\super\insrsid12018491\charrsid2385412 \chftn {\footnote \ltrpar \pard\plain \ltrpar
\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12018491 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\cs18\super\insrsid1398632 \chftn }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1398632  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid1398632 Sugiono, }{\rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\insrsid1398632 Metode Penelitian Pendidikan, }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \f31503\insrsid1398632 hlm.247.}}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  Perinciannya adalah sebagai berikut:
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (1)\tab}}\pard \ltrpar\qj \fi-360\li1800\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls8\adjustright\rin0\lin1800\itap0\pararsid2385412 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Data Reduction }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12018491\charrsid2385412 
(Reduksi Data), yaitu proses merangkum, memilih hal-hal yang pokok, memfokuskan pada hal-hal yang penting, dicari tema polanya dan membuang yang tidak perlu. Reduksi data dalam penelitian ini berarti setelah data mengenai Anal
isis Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Integrated Marketing Communication)}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
 Umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Cirebon, kemudian data yang masih acak tersebut dipilah-pilah, mana yang perlu dan mana yang tidak perlu. Untuk selanjutnya diambil yang perlu dan da
ta yang tidak perlu dibuang, dilakukan peringkasan, pengkodean, klarifikasi data dan sebagainya. Reduksi data ini dilakukan sampai semua data dalam berbagai bentuk terkumpul secara lengkap.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (2)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
Data Display }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (Penyajian Data). Dalam penyajan data kualitatif, Mil
es dan Huberman menyatakan yang paling sering digunakan adalah teks yang bersifat naratif, selain itu juga dapat berupa grafik, matrik, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 network }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (jejaring kerja) dan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 chart }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12018491\charrsid2385412 (pemetaan), kemudian dipahami dan dianalisis. Dalam penelitian ini, setelah data yang
 tidak perlu dibuang, maka langkah selanjutnya adalah menyajikan data. Semua data yang dipakai adalah yang benar-benar mengenai Analisis Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12018491\charrsid2385412 Integrated Marketing Communication)}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  Umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12018491\charrsid2385412 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 Cirebon. Data-data tersebut disajikan dalam bentuk teks naratif, grafik, matrik, }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 network }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
(jejaring kerja) dan sebagainya kemudian dipahami dan dianalisis sesuai interpretasi peneliti.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31506\cf1\kerning28\insrsid12018491\charrsid2385412 \hich\af31506\dbch\af0\loch\f31506 (3)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 
Conclusion Drawing / Verification }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 (kesimpulan dan verifikasi), yaitu penarikan kesimpulan
 dan verifikasi kesimpulan awal yang dikemukakan masih bersifat sementara, dan akan berubah bila tidak ditemukan bukti-bukti yang kuat yang mendukung pada tahap pengumpulan data berikutnya. Data-data mengenai Analisis Model Komunikasi Pemasaran Terpadu (}
{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Integrated Marketing Communication)}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412  Umrah Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12018491\charrsid2385412 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12018491\charrsid2385412 
Cirebon yang telah direduksi dan disajikan, selanjutnya disimpulkan. Penarikan kesimpulan merupakan penarikan jawaban dari rumusan masalah. Kesimpulan awal yang dikemukakan masih bersifat seme
ntara dan berubah apabila tidak ditemukan bukti-bukti yang kuat yang mendukung pada tahap pengumpulan data berikutnya. Tetapi apabila pada tahap awal didukung dengan bukti-bukti yang valid dan itu konsisten saat peneliti kembali ke lapangan untuk mengumpu
lkan data, maka kesimpulan yang telah dikemukakan merupakan kesimpulan yang kredibel.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid11099292 
\par }\pard \ltrpar\qj \li1440\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid2385412 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid2385412\charrsid2385412 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\cf1\kerning28\insrsid7437546 \hich\af31506\dbch\af0\loch\f31506 III.\tab}}\pard \ltrpar\ql \fi-283\li426\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin426\itap0\pararsid5658475 {\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid7437546 HASIL DAN }{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 
\b\f31506\fs28\lang1057\langfe1033\langnp1057\insrsid5452494\charrsid3543055 PEMBAHASAN}{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\lang1057\langfe1033\langnp1057\insrsid12391826\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 A.\tab}}\pard\plain \ltrpar
\s35\qj \fi-294\li720\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls9\adjustright\rin0\lin720\itap0\pararsid5658475 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\expndtw-1\lang1033\langfe1033\loch\af0\hich\af0\dbch\af13\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Efektivitas Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 \ab\af31506\afs24 
\ltrch\fcs0 \b\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon
\par }\pard \ltrpar\s35\qj \fi567\li709\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin709\itap0\pararsid1398632 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Mengukur efektivitas proses\hich\af31506\dbch\af13\loch\f31506 
 komunikasi pemasaran merupakan kegiatan mengevaluasi hasil kegiatan pemasaran. Proses yang dilakukan itu untuk mengetahui proses promosi yang dilakukan sudah benar atau tidak. Beberapa perusahaan mempunyai metode atau batasan berbeda dalam melakukan peng
\hich\af31506\dbch\af13\loch\f31506 u\hich\af31506\dbch\af13\loch\f31506 kuran. Efektivitas perbedaan dalam batasan ini sangat ditentukan oleh ukuran perusahaan. Selain itu ukuran lain yang digunakan adalah ukuran-ukuran }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Communication Outcomes }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 atau nonsales. 
}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid1398632 \hich\af31506\dbch\af13\loch\f31506 Ukuran komunikasi }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 mem}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid1398632 \hich\af31506\dbch\af13\loch\f31506 perlihatkan tar}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
get diluar penjualan, itu berarti \hich\af31506\dbch\af13\loch\f31506 bahwa sasaran yang dituju adalah sebuah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Brand Awareness}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
, apa pesan tersebut tersampaikan, sikap terhadap merek dan keinginan membeli adalah ukuran komunikasi pemasaran pada umumnya. Disini, objek yang dinilai yaitu apakah pemasar berhasil mengkomunikasikan\hich\af31506\dbch\af13\loch\f31506 
 pesan tertentu secara keseluruhan.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid1398632 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Kesadaran merek berkaitan dengan kemampuan konsumen untuk mengenali atau mengingat kembali bahwa suatu merek merupakan bagian dari kategori produk tertentu. Didalam tingkatan merek itu sendiri ada beberapa tahapan, dimul
\hich\af31506\dbch\af13\loch\f31506 ai dari yang paling atas sampai urutan yang paling rendah, diantaranya sebagai berikut: Pertama, Puncak Pikiran (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 top of mind}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
), jika konsumen ditanya travel haji & umrah yang ada di Cirebon, bahkan jika ditanya travel haji & umrah terbaik di Cirebon, maka y\hich\af31506\dbch\af13\loch\f31506 ang diingat dan paling dikenal adalah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
. Kedua adalah pengingatan kembali terhadap merek (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 brand recall}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ), jika konsumen dapat menyebutkan travel haji & umrah yang lain yang ada di Cirebon, maka Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 dapat disebutkan 
\hich\af31506\dbch\af13\loch\f31506 sebagai salah satu biro jasa }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 haji & umrah yang ada di Cirebon. Ketiga adalah pengenalan merek (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 brand recognition}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) yaitu pengenalan mengenai ciri-ciri Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
yaitu dibawah bimbingan guru mulia Buya Yahya, maka konsumen akan langsung \hich\af31506\dbch\af13\loch\f31506 percaya dan yakin dengan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 . Keempat adalah tidak menyadari merek (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 unware brand}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
), dalam hal ini, konsumen yang tidak menyadari merek Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , namun ketika sudah disebutkan dan mengenal Buya Yahya maka akan memberikan ru\hich\af31506\dbch\af13\loch\f31506 ang kepercayaan dan keyakinan terhadap Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 .}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid1398632 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Adapun upaya untuk meraih kesadaran merek, baik dalam tingkat pengenalan maupun pengingatan kembali, melibatkan dua kegiatan, yaitu: berusaha memperoleh identitas merek dan berusaha mengaitkan\hich\af31506\dbch\af13\loch\f31506 
nya dengan kelas produk tertentu. Tingkat kesadaran konsumen terhadap suatu merek dapat ditingkatkan melalui berbagai upaya berikut: Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 dapat menyampaikan pesan yang mudah diingat oleh konsumen, Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
memakai slogan y\hich\af31506\dbch\af13\loch\f31506 ang menarik agar merek lebih mudah diingat oleh konsumen, simbol yang digunakan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour &  Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 memiliki hubungan dengan mereknya, Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
dapat melakukan perluasan produk sehingga merek tersebut akan semakin diingat oleh konsumen,\hich\af31506\dbch\af13\loch\f31506  Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
dapat memperkuat kesadaran merek melalui suatu isyarat yang sesuai dengan kategori produk, merek, atau keduanya, Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 harus selalu melakukan pengulangan untuk meningkatkan ingatan konsumen terhadap merek.}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid1398632 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Setelah\hich\af31506\dbch\af13\loch\f31506 
 data terkumpul sesuai dengan hasil wawancara serta didukung dokumen-dokumen yang ada, selanjutnya yang akan penulis sajikan yaitu bagaimana Efektivitas Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
) Umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 C\hich\af31506\dbch\af13\loch\f31506 irebon.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\par }\pard \ltrpar\s35\qj \fi720\li709\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin709\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid1398632 \hich\af31506\dbch\af13\loch\f31506 Tabel 
}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid13199039\charrsid5658475 
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
{\shp{\*\shpinst\shpleft5772\shptop70\shpright8697\shpbottom2446\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz11\shplid1044{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 524288}}{\sp{\sn hspNext}{\sv 1044}}{\sp{\sn dhgt}{\sv 251676672}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Hubungan Masyarakat (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Public Relations}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \f31503\fs24\insrsid1398632 Pengajian, Maulid Tahunan, dan lain-lain.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid12125217 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8203\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Hubungan Masyarakat (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Public Relations}{
\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Pengajian, Maulid Tahunan, dan lain-lain.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\f31503\fs24\insrsid1398632\charrsid12125217 
\par }}\dpx5772\dpy70\dpxsize2925\dpysize2376\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft-318\shptop70\shpright2532\shpbottom2446\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz12\shplid1045{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 458752}}{\sp{\sn hspNext}{\sv 1045}}{\sp{\sn dhgt}{\sv 251677696}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Periklanan (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Advertising}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 
\i\f31503\fs24\insrsid1398632 Website, }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Baliho, }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632 Flyer}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 
, Media Massa, Media Elektronik, Sosial Media.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid5837178 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8204\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Periklanan (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Advertising}{\rtlch\fcs1 
\ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632 Website, }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Baliho, }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 
\i\f31503\fs24\insrsid1398632 Flyer}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 , Media Massa, Media Elektronik, Sosial Media.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid5837178 
\par }}\dpx-318\dpy70\dpxsize2850\dpysize2376\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft2607\shptop70\shpright5547\shpbottom2446\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz9\shplid1042{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 393216}}{\sp{\sn hspNext}{\sv 1042}}{\sp{\sn dhgt}{\sv 251674624}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Promosi Penjualan (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Sales Promotion}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \f31503\fs24\insrsid1398632 Umrah Promo Awal Musim, Umrah Promo Awal Tahun, Umrah Promo Munajat Kubro, Umrah Ekonomis.  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid11416539 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8201\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Promosi Penjualan (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Sales Promotion}{
\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Umrah Promo Awal Musim, Umrah Promo Awal Tahun, Umrah Promo Munajat Kubro, Umrah Ekonomis.  }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid11416539 
\par }}\dpx2607\dpy70\dpxsize2940\dpysize2376\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
\par 
\par 
\par 
\par 
\par 
\par 
\par {\shp{\*\shpinst\shpleft2712\shptop4\shpright5772\shpbottom2299\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz8\shplid1041{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 327680}}{\sp{\sn hspNext}{\sv 1041}}{\sp{\sn dhgt}{\sv 251673600}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Pemasaran Langsung (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Direct Marketing}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 Telepon, }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 Email}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 
, Agen, Melalui Staf Al Bahjah }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 Tour &Travel }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 di Kantor 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8200\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Pemasaran Langsung (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Direct Marketing}{
\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 Telepon, }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 Email}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 , Agen, Melalui Staf Al Bahjah }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 Tour &Travel }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\f31503\fs24\insrsid1398632\charrsid9448510 di Kantor 
\par }}\dpx2712\dpy4\dpxsize3060\dpysize2295\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft5967\shptop4\shpright8787\shpbottom2299\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz10\shplid1043{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 262144}}{\sp{\sn hspNext}{\sv 1043}}{\sp{\sn dhgt}{\sv 251675648}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Penjualan Personal (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Personal Selling}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \f31503\fs24\insrsid1398632 Melalui Agen maupun }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 Melalui Staf Al Bahjah }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 
Tour &Travel }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 di Kantor}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid13638618 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8202\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Penjualan Personal (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Personal Selling}{
\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Melalui Agen maupun }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 
Melalui Staf Al Bahjah }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632\charrsid9448510 Tour &Travel }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid9448510 di Kantor}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\f31503\fs24\insrsid1398632\charrsid13638618 
\par }}\dpx5967\dpy4\dpxsize2820\dpysize2295\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft-168\shptop4\shpright2532\shpbottom2299\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz7\shplid1040{\sp{\sn shapeType}{\sv 202}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn lTxid}{\sv 196608}}{\sp{\sn hspNext}{\sv 1040}}{\sp{\sn dhgt}{\sv 251672576}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}{\shptxt \ltrpar \pard\plain \ltrpar
\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 
\ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Pemasaran Interaktif (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Internet Marketing}{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 
\ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632 Website, }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Media Massa, Media Elektronik, Sosial Media.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid5837178 

\par }{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632  }{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632\charrsid1973580 
\par }}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8199\dptxbx\dptxlrtb{\dptxbxtext\ltrpar \pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12391826 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 Pemasaran Interaktif (}{\rtlch\fcs1 \ab\ai\af0\afs24 \ltrch\fcs0 \b\i\f31503\fs24\insrsid1398632 Internet Marketing}
{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632 ): }{\rtlch\fcs1 \ai\af0\afs24 \ltrch\fcs0 \i\f31503\fs24\insrsid1398632 Website, }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632 Media Massa, Media E
lektronik, Sosial Media.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \f31503\fs24\insrsid1398632\charrsid5837178 
\par }{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632  }{\rtlch\fcs1 \ab\af0\afs24 \ltrch\fcs0 \b\f31503\fs24\insrsid1398632\charrsid1973580 
\par }}\dpx-168\dpy4\dpxsize2700\dpysize2295\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat1\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13199039\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Peri
\hich\af31506\dbch\af13\loch\f31506 klanan (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Advertising}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ), periklanan merupakan suatu bentuk komunikasi dengan tujuan mengajak orang yang melih\hich\af31506\dbch\af13\loch\f31506 
at, membaca atau mendengarnya untuk melakukan sesuatu. Promosi dilakukan untuk memperkenalkan atau menginformasikan suatu produk kepada konsumen, setelah konsumen mengetahui produk diharapkan konsumen terbujuk untuk membeli produk tersebut. Periklanan yan
\hich\af31506\dbch\af13\loch\f31506 g\hich\af31506\dbch\af13\loch\f31506  dilakukan oleh Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour &}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Travel}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  mengiklankan produk umrahnya melalui media elektronik maupun baliho, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 flyer, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
brosur, media massa Al Bahjah TV, RadioQu,  dan lain-lain. Adapun di media elektronik seperti }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 website }
{\field\flddirty{\*\fldinst {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  HYPERLINK "http://www.albahjah-trave\hich\af31506\dbch\af13\loch\f31506 l.com" }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 {\*\datafield 
00d0c9ea79f9bace118c8200aa004ba90b0200000003000000e0c9ea79f9bace118c8200aa004ba90b5800000068007400740070003a002f002f007700770077002e0061006c006200610068006a00610068002d00740072006100760065006c002e0063006f006d002f000000795881f43b1d7f48af2c825dc48527630000
0000a5ab000000c30039003d003c003f000000005e3f000000d3004000000000550000000048004e0000004d0062000000090030005000000000020000}}}{\fldrslt {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \cs37\f31506\fs24\ul\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 www.albahjah-travel.com}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , sosial media seperti Instagram @albahjahhajidanumroh, dan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 facebook }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13199039 \hich\af31506\dbch\af13\loch\f31506 A\hich\af31506\dbch\af13\loch\f31506 l Bahjah Haji Umrah.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826 
\par }\pard \ltrpar\s35\qj \li1069\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13199039\charrsid13199039 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Promosi Penjualan (}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Sales Promotion}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
), promosi penjualan merupakan penawaran nilai tambah untuk mendorong pembelian ata\hich\af31506\dbch\af13\loch\f31506 u penjualan produk yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Cirebon berupa promo umrah yaitu Umrah Promo Awal Musim, Umrah Promo Awal Tahun, Umrah Promo Munajat Kubro dan Umrah Ekonomis. Mengadakan promosi memang sangat penting karena mempengaruhi dari hasil\hich\af31506\dbch\af13\loch\f31506 
 penjualan produk umrah. Strategi promosi Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Cirebon digunakan sebagai salah satu cara untuk meningkatkan penjualan produk umrah yang ditawarkan, sehingga dapat meningkatkan laba yang diperoleh. Selain itu kegiatan promosi juga memberi\hich\af31506\dbch\af13\loch\f31506 
kan kemudahan dalam merencanakan strategi pemasaran selanjutnya, karena biasanya kegiatan promosi dijadikan sebagai cara berkomunikasi langsung dengan calon konsumen.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13199039 
\par }\pard \ltrpar\s35\qj \fi371\li1069\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid13199039 
\hich\af31506\dbch\af13\loch\f31506 Promosi adalah sebuah usaha untuk menginformasikan dan mempengaruhi target konsumen agar \hich\af31506\dbch\af13\loch\f31506 
nantinya tertarik untuk melakukan pembelian. Hal tersebut sesuai dengan hasil wawancara berikut: bentuk promosi yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid13199039 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid13199039 \hich\af31506\dbch\af13\loch\f31506 
 yaitu memberikan harga Umrah Promo Awal Musim, Umrah Promo Awal Tahun, Umrah Promo Munajat Kubro, Umrah E\hich\af31506\dbch\af13\loch\f31506 
konomis.. Para konsumen yang datang akan ditawarkan berbagai program umrah, kemudian konsumen akan memilih beberapa program umrah sesuai keinginan, umrah harga promo paling banyak diminati. Promosi penjualan digunakan untuk memotivasi konsumen agar melaku
\hich\af31506\dbch\af13\loch\f31506 k\hich\af31506\dbch\af13\loch\f31506 an aksi dengan membeli produk yang dipicu dengan adanya penawaran produk umrah dalam jangka waktu terbatas. Hal tersebut dilakukan demi kenyamanan konsumen.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Hubungan Masyarakat (}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Public Relations}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
), memiliki peran yang sangat penting dalam peningkatan citra\hich\af31506\dbch\af13\loch\f31506  positif di perusahaan. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Public Relations }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
bagi perusahaan menjadi komunikator yang secara langsung atau tidak langsung menyampaikan kebijakan perusahaan kepada khalayak. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Public Relations }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 juga membangun relasi perusahaan baik terhadap internal maupun ekstern\hich\af31506\dbch\af13\loch\f31506 
al. Pentingnya peranan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Public Relations }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 bukan hanya sebagai media komunikasi tetapi saat perusahaan ingin mencapai reputasi yang baik. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826 
\par }\pard \ltrpar\s35\qj \li1069\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1069\itap0\pararsid13199039 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid13199039\charrsid13199039 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Pemasaran Interaktif (}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Internet Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
), berdasarkan data yang didapat di lapangan,  Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 melakukan pemasaran }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 online }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 di media sosial seperti instagram @albahj\hich\af31506\dbch\af13\loch\f31506 ahhajidanumroh, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 facebook }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Al Bahjah Haji Umroh}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , website }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
albahjah-travel.com}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , whatsapp, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 maupun di media massa Al Bahjah TV dan RadioQu. Pemasaran Interaktif membawa efek atau dampak  baik terhadap pemasaran yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 .
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 5.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Pemasaran 
\hich\af31506\dbch\af13\loch\f31506 Langsung (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Direct Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ), Pemasaran Langsung yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  yaitu melalui Telepon, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Email}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , Agen, Melalui staf Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour &Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
di Kantor. Untuk mendapatkan respons langsung, staf Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 perlu melakukan komun\hich\af31506\dbch\af13\loch\f31506 
ikasi kepada konsumen melalui media langsung pula.cara ini efektif sehingga banyak konsumen yang akan tertarik dan bisa }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 closing}
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 .
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 6.\tab}}\pard \ltrpar\s35\qj \fi-360\li1069\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls12\adjustright\rin0\lin1069\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Penjualan Personal (}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Personal Selling}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ), }
{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Personal Selling }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 merupakan komu nikasi langsung atau tatap muka antara penjual dan calo\hich\af31506\dbch\af13\loch\f31506 
n konsumen untuk memperkenalkan suatu produk kepada calon konsumen dan membentuk pemahaman konsumen terhadap produk sehingga konsumen tertarik untuk membelinya. Penjualan personal melalui agen maupun melalui staf Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour &Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 di kantor.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 B.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls9\adjustright\rin0\lin720\itap0\pararsid13199039 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Faktor \hich\f31506 \endash 
\hich\af31506\dbch\af13\loch\f31506  faktor Pendukung dan Penghambat Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Integrated Marketing Communication}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 
\b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon}{\rtlch\fcs1 
\ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid13199039 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\dbch\af13\insrsid5658475\charrsid5658475 \hich\af0\dbch\af13\loch\f0 1.\tab}}\pard \ltrpar\s35\qj \fi-360\li1080\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls17\adjustright\rin0\lin1080\itap0\pararsid5658475 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Analisis SWOT Strategi Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 
\ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al\hich\af31506\dbch\af13\loch\f31506  Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 
\b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 a)\tab}}\pard \ltrpar\s35\qj \fi-142\li993\ri0\sl276\slmult1
\widctlpar\tx1134\wrapdefault\aspalpha\aspnum\faauto\ls13\adjustright\rin0\lin993\itap0\pararsid13199039 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Strength }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 (Kekuatan):
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1)\tab}}\pard \ltrpar\s35\qj \fi-360\li1364\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls14\adjustright\rin0\lin1364\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Popularitas dan pengaruh sosok Ulama masyhur di Indonesia dan luar negeri yaitu Buya Yahya .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2)\tab}\hich\af31506\dbch\af13\loch\f31506 
Kepiawaian Buya Yahya dalam merepresentasikan jaminan kualitas produk umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3)\tab}\hich\af31506\dbch\af13\loch\f31506 Didukung ol
\hich\af31506\dbch\af13\loch\f31506 eh jamaah Majelis Taklim Al Bahjah sendiri dalam hal perekrutan/perolehan jamaah umrah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4)\tab}\hich\af31506\dbch\af13\loch\f31506 Di}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 back up }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
kuat oleh unit-unit bisnis lainnya dalam Lembaga Pengembangan Dakwah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel.}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 5)\tab}\hich\af31506\dbch\af13\loch\f31506 
Memiliki perusahaan penerbitan sebagai salah satu unit bisnis Le\hich\af31506\dbch\af13\loch\f31506 mbaga Pengembangan Dakwah Al Bahjah yaitu Percetakan Al Bahjah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 6)\tab}\hich\af31506\dbch\af13\loch\f31506 
Pelayanan dan fasilitas terbaik selama perjalanan umrah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 7)\tab}\hich\af31506\dbch\af13\loch\f31506 
Lokasi kantor yang strategis ditengah-tengah kawasan berkembang Kabupaten Cirebon.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 8)\tab}\hich\af31506\dbch\af13\loch\f31506 
Sumber Daya Manusia yang memiliki loyalitas dan inte\hich\af31506\dbch\af13\loch\f31506 gritas dibidangnya masing-masing.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 9)\tab}\hich\af31506\dbch\af13\loch\f31506 
Memiliki kantor cabang di beberapa kota di Indonesia bahkan di luar negeri.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 b)\tab}}\pard \ltrpar\s35\qj \fi-360\li1004\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls13\adjustright\rin0\lin1004\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Weakness }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 (Kelemahan):
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1)\tab}}\pard \ltrpar\s35\qj \fi-360\li1364\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls15\adjustright\rin0\lin1364\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Harga paket umrah murah kisaran 20.000.000 \hich\f31506 \endash \loch\f31506  22.000.000 belum ada untuk kalangan menengah kebawah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2)\tab}\hich\af31506\dbch\af13\loch\f31506 Pemasaran melalui sosial 
\hich\af31506\dbch\af13\loch\f31506 media yang perlu ditingkatkan lagi.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3)\tab}\hich\af31506\dbch\af13\loch\f31506 Belum menjadi }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Provider}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4)\tab}\hich\af31506\dbch\af13\loch\f31506 Belum mengikuti }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Travel Fair }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 setiap tahunnya yang diadakan di Jakarta.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 5)\tab}\hich\af31506\dbch\af13\loch\f31506 Belum bergabung dengan }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 E-Commerce }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 yang sebetulnya dapat lebih memudahkan dan menjangkau pasar yang lebih luas.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 c)\tab}}\pard \ltrpar\s35\qj \fi-360\li1004\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls13\adjustright\rin0\lin1004\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Opportunities}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  (\hich\af31506\dbch\af13\loch\f31506 Peluang):
\par }\pard \ltrpar\s35\qj \fi720\li1004\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1004\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Berdasarkan berbagai macam kekuatannya, maka bisa dijadikan acuan bahwa Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 memiliki peluang yang besar dalam peta persaingan industri jasa wisata rohani, untuk terus mem
\hich\af31506\dbch\af13\loch\f31506 perluas jangkauan pasarnya ke pasar Internasional. 
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\par 
\par 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 d)\tab}}\pard \ltrpar\s35\qj \fi-360\li1004\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls13\adjustright\rin0\lin1004\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 T
\hich\af31506\dbch\af13\loch\f31506 hreats }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 (Ancaman):
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1)\tab}}\pard \ltrpar\s35\qj \fi-360\li1364\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls16\adjustright\rin0\lin1364\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Kompetitor sesama perusahaan travel yang memiliki keunggulan juga khususnya mengenai fasilitas dan pelayanan.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2)\tab}\hich\af31506\dbch\af13\loch\f31506 
Terjadinya wabah covid-19 yang mengakibatkan pemberhentian proses pemberangkatan ke Arab Saudi.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3)\tab}\hich\af31506\dbch\af13\loch\f31506 
Kondisi perekonomian yang turun \hich\af31506\dbch\af13\loch\f31506 saat ini.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 C.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls9\adjustright\rin0\lin720\itap0\pararsid5658475 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Relevansi antara Strategi dan Implementasi Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{
\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1.\tab}}\pard \ltrpar\s35\qj \fi-284\li993\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls27\adjustright\rin0\lin993\itap0\pararsid14290327 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Strategi Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 
\b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 T
\hich\af31506\dbch\af13\loch\f31506 our & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1.\tab}}\pard \ltrpar\s35\qj \fi-87\li1080\ri0\sl276\slmult1\widctlpar
\tx1276\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1080\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Melakukan yang Terbaik
\par }\pard \ltrpar\s35\qj \fi709\li1276\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Berbagai aspek yang mendukung dalam pelaksanaan umrah di Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 dilakukan dengan sebaik mungkin, dimulai dari proses pendaftaran\hich\af31506\dbch\af13\loch\f31506 
 yang mudah dan lokasi kantor yang jelas dan aman, proses manasik, pelayanan di bandara, pelaksanaan umrah di Saudi, sampai pasca umrah jamaah masih tetap adanya komunikasi dan silaturahmi. Jika calon jamaah umrah mendapatkan kesan yang baik dari layanan 
\hich\af31506\dbch\af13\loch\f31506 y\hich\af31506\dbch\af13\loch\f31506 
ang diberikan, maka dipastikan suatu saat calon jamaah tersebut akan datang kembali dengan senang hati tanpa paksaan dan akan memberikan rekomendasi ke teman, saudara dan keluarga untuk daftar umrah di Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2.\tab}}\pard \ltrpar\s35\qj \fi-360\li1276\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Membangun Kepercayaan
\par }\pard \ltrpar\s35\qj \fi720\li1276\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Membang\hich\af31506\dbch\af13\loch\f31506 un kepercayaan sangat penting untuk menjalin hubungan baik antara Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
dengan jamaah. Terdapat banyak cara agar jamaah umrah menaruh rasa percayanya kepada Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 . Salah satunya adalah dengan tidak memberikan penjelasan \hich\af31506\dbch\af13\loch\f31506 bohong dan melebih-lebihkan saat promosi.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3.\tab}}\pard \ltrpar\s35\qj \fi-87\li1080\ri0\sl276\slmult1\widctlpar
\tx1276\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1080\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Memberi Apresiasi
\par }\pard \ltrpar\s35\qj \fi720\li1276\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Banyak konsumen yang berpindah atau kabur bukan karena pelayanan yang buruk, melainkan mereka merasa tidak diapresiasi. Cara yang paling tepat untuk mempertahankan jamaah umrah adalah dengan membe
\hich\af31506\dbch\af13\loch\f31506 rikan apresiasi sebelum berangkat umrah dan setelah kepulangan umrah. Bentuk apresiasi bisa beragam seperti ucapan terimakasih, souvenir, atau voucher.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4.\tab}}\pard \ltrpar\s35\qj \fi-87\li1080\ri0\sl276\slmult1\widctlpar
\tx1276\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1080\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Meningkatkan Pelayanan
\par }\pard \ltrpar\s35\qj \fi709\li1276\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Pelayanan yang buruk seringkali menjadi alasan konsumen kabur dan tidak berkenan \hich\af31506\dbch\af13\loch\f31506 
menggunakan jasa travel. Sebisa mungkin jangan sampai membuat jamaah kecewa dengan memberikan pelayanan yang maksimal. Jika memang terpaksa terdapat hal-hal yang membuat jamaah tidak berkenan, langsung ucapkanlah kata maaf atau lainnya.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 5.\tab}}\pard \ltrpar\s35\qj \fi-87\li1080\ri0\sl276\slmult1\widctlpar
\tx1276\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1080\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Menerapkan Etika Ko
\hich\af31506\dbch\af13\loch\f31506 munikasi Pemasaran dalam Perspektif Islam
\par }\pard \ltrpar\s35\qj \fi720\li1276\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1276\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Dalam pelayananannya, etika komunikasi pemasaran yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon berpedoman pada Al-Qur\hich\f31506 \rquote \loch\f31506 
an, melibatkan aspek manusia kepada Allah sebagai Hamba Allah, serta memaksimalkan nilai dengan\hich\af31506\dbch\af13\loch\f31506  sudut pandang yang lebih baik untuk masyarakat dan bukan hanya komoditi bisnis atau mengejar pemaksimalan profit pribadi.

\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 6.\tab}}\pard \ltrpar\s35\qj \fi-87\li1080\ri0\sl276\slmult1\widctlpar
\tx1276\wrapdefault\aspalpha\aspnum\faauto\ls18\adjustright\rin0\lin1080\itap0\pararsid14290327 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Menerapkan Pemasaran Berprinsip Syariah

\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\expnd0\expndtw-1\insrsid5658475\charrsid5658475 \hich\af31503\dbch\af0\loch\f31503 a.\tab}}\pard \ltrpar\s35\qj \fi-284\li1560\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls28\adjustright\rin0\lin1560\itap0\pararsid7750731 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Customer Value (Not Product), }{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 pelayanan di Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
mengedepankan keinginan konsumen, menjalin silaturahim dengan baik, serta pelayanan ramah. Konsumen tidak hanya membeli produk dan menggunakan jasa umrah lalu pergi, melainkan adanya nil\hich\af31506\dbch\af13\loch\f31506 
ai-nilai yang diterapkan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 yang bersifat }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 heart to heart }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
sehingga jamaah merasakan adanya kekeluargaan serta kenyamaan, yang akhirnya dapat menjadi sarana informasi berkelanjutan bagi keluarga, kerabat maupun teman-teman konsumen.}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid7750731 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\expnd0\expndtw-1\insrsid5658475\charrsid7750731 \hich\af31503\dbch\af0\loch\f31503 b.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Cost\hich\af31506\dbch\af13\loch\f31506  (Not Price), }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 
\hich\af31506\dbch\af13\loch\f31506 ketika menggunakan jasa umrah, jamaah dibebankan sejumlah tanggungan yang harus dibayarkan, karena jamaah akan merasakan pelayanan prima dari Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 
biaya yang dibebankan sesuai dengan umrah yang akan dipilih konsumen. Semak\hich\af31506\dbch\af13\loch\f31506 in nyaman dan lengkap fasilitas yang ditawarkan, maka semakin tinggi biaya yang dibebankan tentunya dengan pelayanan yang prima.}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid7750731 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\expnd0\expndtw-1\insrsid5658475\charrsid7750731 \hich\af31503\dbch\af0\loch\f31503 c.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Convenience (Not Place), }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 
konsumen mendapatkan informasi umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 dengan mudah dari berbagai macam sarana, \hich\af31506\dbch\af13\loch\f31506 baik itu melalui }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 online }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 seperti sosial media, }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 website}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 
, ataupun melalui brosur, radio, televisi, dan lain-lain. Ada juga yang datang langsung ke kantor, sehingga konsumen dengan mudah bertanya atau mendapatkan informasi secara jelas dan detail. Sehingga pro\hich\af31506\dbch\af13\loch\f31506 
ses penawaran produk umrah, dan adanya komunikasi yang jelas dan akurat dapat menghasilkan ketertarikan konsumen, sehingga konsumen dapat membeli produk umrah yang ditawarkan di Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 .}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid7750731 

\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\f31503\expnd0\expndtw-1\insrsid5658475\charrsid7750731 \hich\af31503\dbch\af0\loch\f31503 d.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Communication (Not Promotion), }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 Tour & Trave\hich\af31506\dbch\af13\loch\f31506 l}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid7750731 \hich\af31506\dbch\af13\loch\f31506 
 menerapkan hubungan yang baik dengan konsumen, sehingga konsumen merasakan kenyamanan dan keamanan. Konsumen tidak hanya mencari produk yang baik, tetapi dengan adanya komunikasi yang dari hati ke hati, disertai komunikasi yang ramah, santun dan sesuai d
\hich\af31506\dbch\af13\loch\f31506 engan etika islam, konsumen akan tertarik dan merasa nyaman. Komunikasi yang baik dengan konsumen harus selalu dibina dan dipertahankan.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Adapun prinsip-prinsip bisnis dalam islam yang diterapkan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  , diantaranya:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1)\tab}}\pard \ltrpar\s35\qj \fi-360\li927\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls29\adjustright\rin0\lin927\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Customer Oriented}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , yai\hich\af31506\dbch\af13\loch\f31506 tu mengedepankan dan selalu menjaga kepuasan konsumen. Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
menerapkan prinsip kejujuran, keadilan, serta amanah dalam menjalankan bisnis. Terbukti konsumen selalu puas dengan pelayanan yang diberikan oleh Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2)\tab}}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Transp\hich\af31506\dbch\af13\loch\f31506 aransi, prinsip kejujuran dan keterbukaan merupakan kunci keberhasilan. Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
 selalu terbuka dan jujur dalam melayani konsumen, terbuka mengenai segala hal tentang produk umrah yang ditawarkan, baik itu mutunya, kuantitasnya, dan lain-lai\hich\af31506\dbch\af13\loch\f31506 n.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Persaingan yang sehat, Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
selalu menerapkan persaingan yang sehat, mengedepankan prnsip-prinsip muamalah islam. Islam memerintahkan umatnya untuk berlomba-lomba dalam kebaikan, yang berarti bahwa persaingan tidak lagi berarti sebag\hich\af31506\dbch\af13\loch\f31506 
ai usaha mematikan pesaing lainnya, tetapi dilakukan untuk memberikan sesuatu yang terbaik bagi usahanya. Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
sebenarnya sudah memenangkan hati konsumen, buktinya sekitar 70 % konsumen datang sendiri ke kantor untuk membeli produk umrah\hich\af31506\dbch\af13\loch\f31506 
, tentunya karena sosok Buya Yahya yang mempunyai pengaruh sngat kuat, sehingga konsumen dapat percaya kepada pelayanan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4)\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Fairness }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
(keadilan), keadilan dalam bisnis yang diterapkan oleh Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 yaitu dengan menjaga h\hich\af31506\dbch\af13\loch\f31506 
ak-hak konsumen, tidak memaksa dan mengekang, tidak menipu atau menjelaskan produk umrah yang tidak sesuai dengan kenyataan dalam pelayanannya, sehingga dapat merugikan konsumen dan konsumen akan kecewa. Konsumen merasa puas dengan pelayanan prima yang di
\hich\af31506\dbch\af13\loch\f31506 t\hich\af31506\dbch\af13\loch\f31506 erapkan oleh Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  bahkan senang dan akan merekomendasikan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 untuk menjadi biro jasa umrah kepada keluarga, kerabat dan teman-teman.
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Adapun bisnis yang menerapkan prinsip-prinsip syariah yang diterapkan oleh Al Bahja\hich\af31506\dbch\af13\loch\f31506 h }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon, adalah sebagai berikut:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 a)\tab}}\pard \ltrpar\s35\qj \fi-360\li2007\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls31\adjustright\rin0\lin2007\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Asas: Aqidah Islam
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 b)\tab}\hich\af31506\dbch\af13\loch\f31506 Motivasi: Dunia 
\hich\f31506 \endash \loch\f31506  Akherat
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 c)\tab}\hich\af31506\dbch\af13\loch\f31506 
Orientasi: Profit dan benefit (non materi/qimah), pertumbuhan, keberlangsungan dan keberkahan.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 d)\tab}\hich\af31506\dbch\af13\loch\f31506 
Strategi Induk: Visi dan Misi organisasi terkait erat dengan misi p\hich\af31506\dbch\af13\loch\f31506 enciptaan manusia di dunia.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 e)\tab}\hich\af31506\dbch\af13\loch\f31506 
Manajemen/Strategi Fungsional Operasi/Proses: jaminan halal bagi setiap masukan, proses dan keluaran, mengedepankan produktivitas dalam koridor syariah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 f)\tab}\hich\af31506\dbch\af13\loch\f31506 
Manajemen/Strategi Fungsional Keuangan: jaminan halal bagi setiap masukan, \hich\af31506\dbch\af13\loch\f31506 proses dan keluaran keuangan.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 g)\tab}\hich\af31506\dbch\af13\loch\f31506 
Manajemen/Strategi Fungsional Pemasaran: Pemasaran dalam koridor jaminan halal.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 h)\tab}\hich\af31506\dbch\af13\loch\f31506 
Manajemen/Strategi Fungsional SDM: SDM profesional dan berkepribadian Islam, SDM adalah pengelola bisnis, SDM bertanggung jawab pada diri, manajer\hich\af31506\dbch\af13\loch\f31506  dan Allah SWT.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 i)\tab}}\pard \ltrpar\s35\qj \fi-360\li2007\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls31\adjustright\rin0\lin2007\itap0\pararsid7750731 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Sumberdaya: Halal}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475 
\par }\pard \ltrpar\s35\qj \li2007\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2007\itap0\pararsid7750731 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid7750731\charrsid7750731 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\expnd0\expndtw-1\dbch\af13\insrsid5658475\charrsid5658475 \hich\af0\dbch\af13\loch\f0 2.\tab}}\pard \ltrpar\s35\qj \fi-360\li1080\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls17\adjustright\rin0\lin1080\itap0\pararsid5658475 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Implementasi Model Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing Communication}{\rtlch\fcs1 \ab\af31506\afs24 
\ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 ) Umrah Al Bahjah }{\rtlch\fcs1 \ab\ai\af31506\afs24 \ltrch\fcs0 \b\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Adapun unsur-unsur utama Komunikasi Pemasaran Terpadu Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon, dia\hich\af31506\dbch\af13\loch\f31506 ntaranya:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls22\adjustright\rin0\lin720\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Segmentation}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 :
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 a)\tab}}\pard \ltrpar\s35\qj \fi-360\li927\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls23\adjustright\rin0\lin927\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Secara demografis, kantor pusat Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  berada di wilayah Kabupaten Cirebon, di kawasan yang strategis dan banyak perusahaan bisnis di wilayah Cirebon. Akses jalan mudah dijangkau dari berbagai arah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 b)\tab}\hich\af31506\dbch\af13\loch\f31506 Secara segmen, j
\hich\af31506\dbch\af13\loch\f31506 
amaah yang mendaftar umrah sekitar 70 % adalah jamaah pengajian Buya Yahya & Ummi Fairuz Rahbani, mereka datang sendiri ke kantor untuk langsung mendaftar. Sisanya adalah jamaah yang didaftarkan dibantu oleh agen atau tim marketing lapangan Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour \hich\af31506\dbch\af13\loch\f31506 & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 c)\tab}\hich\af31506\dbch\af13\loch\f31506 
Secara psikologis, mereka yang umrah bersama Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 adalah karena:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1)\tab}}\pard \ltrpar\s35\qj \fi-360\li1287\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls24\adjustright\rin0\lin1287\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Ingin melengkapi rukun islam yang kelima (haji/umrah).
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2)\tab}\hich\af31506\dbch\af13\loch\f31506 
Ingin mengisi liburan sekolah/bekerja dengan kegiatan mulia/bermanfaat dan bermakna.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3)\tab}\hich\af31506\dbch\af13\loch\f31506 Ingin umrah bersama Bu
\hich\af31506\dbch\af13\loch\f31506 ya Yahya dan Ummi Fairuz Rahbani.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 d)\tab}}\pard \ltrpar\s35\qj \fi-360\li927\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls23\adjustright\rin0\lin927\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Secara sosial budaya, adalah umat Muslim Indonesia dari berbagai latar belakang suku dan budaya, dan dari kelas sosial menengah keatas.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls22\adjustright\rin0\lin720\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Targeting}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Dalam hal pangsa pasar yang menjadi sasaran target jamaah umrah Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 To
\hich\af31506\dbch\af13\loch\f31506 ur & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
adalah semua masyarakat dari berbagai kalangan, karena umrah promo harga terendah sekitar Rp. 23.000.000,00. Adapun target secara kuantitas biasanya setiap tahun bisa memberangkatkan sekitar seribu lebih jamaah umrah, terlebih pada }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 high season,\hich\af31506\dbch\af13\loch\f31506  }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 jamaah bisa melebihi target.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls22\adjustright\rin0\lin720\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Positioning}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Dilihat dari posisioningnya, Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 \hich\f31506 memiliki posisioning sebagai berikut:  \'93\loch\f31506 \hich\f31506 Melintas Keindahan Cakrawala Islami\'94\loch\f31506  }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 tagline }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
tersebut tidak hanya mengandung arti bahwa dalam satu pelayanan selalu membe\hich\af31506\dbch\af13\loch\f31506 rikan kualitas prima, sehingga pelanggan kembali menggunakan jasa Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par \hich\af31506\dbch\af13\loch\f31506 Adapun menurut teori Kotler dan Keller, tentang }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Marketing Communication Mix, }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 diantaranya }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Advertising, Sales Promotion, Event and Experiences, Public Relations and Pu\hich\af31506\dbch\af13\loch\f31506 blicity, Direct Marketing, Interactive Marketing, Word of Mouth Marketing, and Personal Selling}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 . 
\par \hich\af31506\dbch\af13\loch\f31506 Sedangkan Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Integrated Marketing }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Communication) menurut George dan Michael Belch, sebagaimana dikutip Morissan, bahwa komunikasi p\hich\af31506\dbch\af13\loch\f31506 
emasaran terpadu merupakan sinergis antara aktivitas-aktivitas komunikasi pemasaran, diantaranya: }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Advertising, Sales Promotion, Public Relations and Publicity, Direct Marketing, Interactive Marketing, and Personal Selling}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par \hich\af31506\dbch\af13\loch\f31506 Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 menerapka\hich\af31506\dbch\af13\loch\f31506 n teori dari Kotler dan Keller maupun teori George dan Michael Belch. Diantara penjelasannya sebagai berikut:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 1.\tab}}\pard \ltrpar\s35\qj \fi-360\li1800\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls26\adjustright\rin0\lin1800\itap0\pararsid5658475 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Advertising }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 (Iklan): Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 telah banyak mengiklankan produk umrahnya melalui media elektronik maupun baliho, }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 flyer, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 brosur, medi
\hich\af31506\dbch\af13\loch\f31506 a massa Al Bahjah TV, RadioQu,  dan lain-lain. Adapun di media elektronik seperti }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 website }
{\field\flddirty{\*\fldinst {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  HYPERLINK "http://www.albahjah-travel.com" }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 {\*\datafield 
00d0c9ea79f9bace118c8200aa004ba90b0200000003000000e0c9ea79f9bace118c8200aa004ba90b5800000068007400740070003a002f002f007700770077002e0061006c006200610068006a00610068002d00740072006100760065006c002e0063006f006d002f000000795881f43b1d7f48af2c825dc48527630000
0000a5ab000000c30039003d003c003f000000005e3f000000d300dc0000000000d30000004d004e004b76ad084c00000000000000b4000001043800fd}}}{\fldrslt {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \cs37\f31506\fs24\ul\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 www.albahjah-travel.com}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , sosial media seperti Instagram @albahjahhajidanumroh, dan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 facebook }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Al Bahjah Haji Umroh.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 2.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Sale\hich\af31506\dbch\af13\loch\f31506 s Promotion}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
: promosi penjualan yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 adanya umrah promo awal musim, umrah promo awal tahun, dan Munajat Kubro promo, umrah ekonomis yang menggunakan pesawat Citilink dan hotelnya standar bintang 4.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 3.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Events and Experiences}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 : A
\hich\af31506\dbch\af13\loch\f31506 l Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 melakukan promosi dengan mendirikan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 stand/booth }
{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 dan membagikan brosur atau }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 flyer }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
di berbagai tempat pengajian Buya Yahya. Karena, Buya Yahya sering mengisi pengajian diberbagai daerah hingga mancanegara. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Events }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 seperti ini yang dapat\hich\af31506\dbch\af13\loch\f31506  dimanfaatkan untuk mempromosikan Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 4.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Public Relations and Publicity}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 : Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 melakukan berbagai program yang dapat memperkenalkan citra perusahaan, dengan berbagai kegiatan Pengajian, Maulid Tahunan, dan lain-lain.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 5.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Dir\hich\af31506\dbch\af13\loch\f31506 ect Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
: Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 melakukan pemasaran langsung melalui telepon, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 e-mail, }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 untuk berkomunikasi secara langsung, bahkan seringnya jamaah datang langsung ke kantor.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 6.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Interactive Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 : Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
melakukan pemasaran }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 online }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 d\hich\af31506\dbch\af13\loch\f31506 i media sosial seperti instagram @albahjahhajidanumroh, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
facebook }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Al Bahjah Haji Umroh}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 , website }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 albahjah-travel.com}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , whatsapp, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
maupun di media massa Al Bahjah TV dan RadioQu.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 7.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Word of Mouth Marketing}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
: setiap jamaah Buya Yahya yang pernah umrah akan mencerita\hich\af31506\dbch\af13\loch\f31506 kan pengalamannya kepada keluarganya, temannya, saudaranya, yang akhirnya akan menjadi pelanggan setia dan memberikan }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 feedback }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 yang baik, karena Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 memberikan pelayanan terbaiknya sehingga jamaah merasa senang.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \ai\af0 \ltrch\fcs0 \i\expnd0\expndtw-1\loch\af31506\hich\af31506\dbch\af13\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 8.\tab}}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Personal Selling}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 : Biasan
\hich\af31506\dbch\af13\loch\f31506 ya jamaah langsung berkomunikasi dengan pihak staf Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 di kantor maupun diluar kantor untuk melakukan transaksi dan pihak Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
menawarkan produk umrahnya dengan menjelaskan berbagai produk, promo, kegiatan selama umra\hich\af31506\dbch\af13\loch\f31506 h,  maupun fasilitas yang didapat.
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
mempunyai sistem keagenan yaitu setiap orang yang berkeinginan untuk membantu dakwah pondok maka berkesempatan untuk menjadi agen, dengan syarat membawa fotokopi KTP, mengisi formulir pendaftaran, \hich\af31506\dbch\af13\loch\f31506 
agen sendiri ada berbagai macam, diantaranya: 
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\expnd0\expndtw-1\insrsid5658475\charrsid5658475 \hich\af31503\dbch\af0\loch\f31503 a.\tab}}\pard \ltrpar\s35\qj \fi-360\li1080\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls25\adjustright\rin0\lin1080\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Agen pembinaan langsung dari Al Bahjah atau dalam hal ini Kantor Cabang, agen khusus dan agen biasa. Untuk Kantor Cabang biasanya menginduk dengan pondok ada perwakilan travel Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 .
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\expnd0\expndtw-1\insrsid5658475\charrsid5658475 \hich\af31503\dbch\af0\loch\f31503 b.\tab}\hich\af31506\dbch\af13\loch\f31506 Agen khu\hich\af31506\dbch\af13\loch\f31506 
sus biasanya yang sudah militan, biasanya ditarget misalnya per musim harus bisa membawa sekian ratus jamaah.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\expnd0\expndtw-1\insrsid5658475\charrsid5658475 \hich\af31503\dbch\af0\loch\f31503 c.\tab}\hich\af31506\dbch\af13\loch\f31506 
Agen umum, semua jarang bisa untuk memasarkan dan akan mendapatkan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 fee }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 dari manajemen.
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Setiap kantor cabang atau agen ada training rutinan / progr\hich\af31506\dbch\af13\loch\f31506 
am khusus pelatihan, yaitu per 3 bulan, ada dari manajemen, marketing, dan per tahun ada perkumpulan agen seluruh cabang Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
. Ada juga reuni jamaah, antara per tahun dan per 2 tahun, tergantung kebijakan manajemen.
\par \hich\af31506\dbch\af13\loch\f31506 Adapun tahapan pemasa\hich\af31506\dbch\af13\loch\f31506 ran yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 diantaranya:
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\dbch\af0\insrsid5658475\charrsid5658475 \hich\af0\dbch\af0\loch\f0 1.\tab}}\pard \ltrpar\s35\qj \fi-360\li720\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls19\adjustright\rin0\lin720\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Menjangkau pasar yang lebih luas dengan menyajikan berbagai konten yang menarik.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\dbch\af0\insrsid5658475\charrsid5658475 \hich\af0\dbch\af0\loch\f0 2.\tab}\hich\af31506\dbch\af13\loch\f31506 Menambah grafik pengunjung }{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 website}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 , menambah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 followers}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
 dan menambah daftar calon  jamaah secara terus menerus.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\dbch\af0\insrsid5658475\charrsid5658475 \hich\af0\dbch\af0\loch\f0 3.\tab}\hich\af31506\dbch\af13\loch\f31506 Menunjuk\hich\af31506\dbch\af13\loch\f31506 
kan nilai plus dari perusahaan kompetitor.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\dbch\af0\insrsid5658475\charrsid5658475 \hich\af0\dbch\af0\loch\f0 4.\tab}\hich\af31506\dbch\af13\loch\f31506 Membangun }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 brand awareness}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506  untuk jangka panjang.
\par {\listtext\pard\plain\ltrpar \s35 \rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-1\dbch\af0\insrsid5658475\charrsid5658475 \hich\af0\dbch\af0\loch\f0 5.\tab}\hich\af31506\dbch\af13\loch\f31506 
Menambah kepercayaan jamaah sebagai media promosi yang efektif untuk meraih konversi penjualan.
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\par }\pard \ltrpar\s35\qj \fi289\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Sebagian besar sekitar 70 persen biasanya jamaah datang langsung ke \hich\af31506\dbch\af13\loch\f31506 Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 karena profil Buya Yahya sendiri menjadi daya tarik. Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
akan memberangkatkan jamaah dengan syarat harus memenuhi unsur-unsur yang terkandung dalam manajemen penyelenggaraan umrah, yaitu kelengkapan berkas, pembi\hich\af31506\dbch\af13\loch\f31506 
ayaan dan pendaftaran, transportasi udara dan transportasi darat selama di Arab Saudi, akomodasi pemondokan, katering jamaah umrah, pelayanan kesehatan, bimbingan dan pendampingan, dan terakhir adalah pelayanan kesehatan.
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5658475 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Semakin luas jaringan yang bisa dijangkau oleh Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon, semakin luas marketnya semakin banyak pula jamaah yang bisa\hich\af31506\dbch\af13\loch\f31506  diberangkatkan oleh Al Bahjah }{
\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 
\hich\af31506\dbch\af13\loch\f31506 Cirebon. Apalagi menggunakan Komunikasi Pemasaran Terpadu berbasis digital membuat Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Cirebon mantap menatap masa depan dalam menghadapi kompetitif bisnis di era revolusi industri 4.0.
\par \tab \hich\af31506\dbch\af13\loch\f31506 Al B\hich\af31506\dbch\af13\loch\f31506 ahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Cirebon dapat memberikan edukasi dan tips seputar memilih travel umrah secara cerdas. Edukasi dan tips diberikan secara berkala baik berupa tips praktis, panduan, langkah demi langkah, studi kasus, dan seterusnya dengan disertai teknik 
\hich\af31506\dbch\af13\loch\f31506 mengemas konten seperti foto dan keahlian }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 copywriting. 
\par }\pard \ltrpar\s35\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10769013 {\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\insrsid5658475\charrsid5658475 \tab }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Dengan cara seperti itu, calon konsumen akan semakin mengakui kredibilitas Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid5658475\charrsid5658475 \hich\af31506\dbch\af13\loch\f31506 
Cirebon dan juga merasa nyaman untuk selalu berkomunikasi dan bersilaturahmi. Jika kita memberikan i\hich\af31506\dbch\af13\loch\f31506 nformasi yang bermanfaat atau solusi bagi suatu permasalahan, konsumen akan senang hati membayar pelayanan kita.}{
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\insrsid12391826\charrsid10769013 
\par }\pard\plain \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10769013 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\insrsid13246697\charrsid13376258 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\cf1\kerning28\insrsid1271867\charrsid13182971 \hich\af31506\dbch\af0\loch\f31506 IV.\tab}}\pard \ltrpar\ql \fi-349\li426\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin426\itap0\pararsid10769013 {\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\insrsid1271867\charrsid13182971 KESIMPULAN}{\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 
\b\f31506\fs28\insrsid10769013\charrsid10769013 
\par }\pard \ltrpar\qj \fi567\li284\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin284\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Berdasarkan hasil temuan-temuan dalam penelitian ini, maka penulis dapat mengambil kesimpulan sebagai berikut:
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 1.\tab}}\pard \ltrpar\qj \fi-360\li786\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls33\adjustright\rin0\lin786\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Efektivitas Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 dalam mengimplementasikan Komunikasi Pemasaran Terpadu (}{\rtlch\fcs1 \ai\af31506\afs24 
\ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Integrated Marketing Communication}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 ), dipengaruhi oleh beberapa faktor, diantaranya:
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 a.\tab}}\pard \ltrpar\qj \fi-360\li1146\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls34\adjustright\rin0\lin1146\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Kecanggihan Sistem, pembaharuan sistem informasi dan kecanggihan teknologi yang semakin berkembang mampu menunjang pemasaran yang dapat dijangkau oleh semua kalangan, konsumen atau calon jamaah mendapatkan informasi dari sosial media seperti 
seperti instagram @albahjahhajidanumroh, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 facebook }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Al Bahjah Haji Umroh}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 , website }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 albahjah-travel.com}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 , whatsapp, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 
maupun di media massa Al Bahjah TV dan RadioQu. Pemasaran dengan menggunakan }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 platform}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid10769013  teknologi media }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 online }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid10769013 mampu  membawa efek atau dampak  baik dan signifikan terhadap pemasaran yang dilakukan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Tour & Travel}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 .
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 b.\tab}
Sarana dan Fasilitas Sistem Informasi, Kelengkapan fasilitas, ruang yang kondusif serta sarana dan prasarana di ruang Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon, sangat mempengaruhi efektivitas kinerja civitas pegawai/staf dalam menghasilkan pelayanan yang prima serta keakuratan informasi yang diterima oleh seluruh konsumen.

\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 c.\tab}Sumber Daya Manusia atau Tenaga Ahli, Sumber Daya Manusia atau Tenaga Ahli di Al Bahjah }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Cirebon berkompeten, ramah dan menjalankan pelayanan prima. Sumber Daya Manusia yang kompeten dibidangnya masing-masing, saling bekerjasama dan saling melengkapi satu sama lain.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 2.\tab}}\pard \ltrpar\qj \fi-360\li786\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls33\adjustright\rin0\lin786\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tujuan Komunikasi Pemasaran Terpadu 
pada dasarnya adalah memberikan efek berikut:
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 a.\tab}}\pard \ltrpar\qj \fi-360\li1647\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls35\adjustright\rin0\lin1647\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Efek Kognitif, yaitu membentuk kesadaran informasi
 tertentu dalam benak pelanggan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon.

\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 b.\tab}Efek Afektif, yaitu memberikan pengaruh untuk melakukan sesuatu yang diharapkan adalah 
reaksi pembelian dari pelanggan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon.

\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 c.\tab}Efek Konatif, yaitu membentuk pola khalayak menjadi perilaku selanjutnya. Perilaku yang di
harapkan adalah pembelian ulang oleh pelanggan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon.
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f31506\kerning28\insrsid10769013\charrsid10769013 \hich\af31506\dbch\af0\loch\f31506 3.\tab}}\pard \ltrpar\qj \fi-360\li786\ri0\sl276\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls33\adjustright\rin0\lin786\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tujuan komunikasi pemasaran terpadu 
yang penting adalah memunculkan tanggapan pelanggan Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon. Keberhasilan atau kunci sukses dalam sebuah pemasaran }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 online }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 bukanlah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 traffic }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid10769013 namun bagaimana situs penjualan bisa mengonversi pengunjung menjadi pembeli. Imajinasikan bahwa lapak }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 online 
}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 atau sosial media yang mempromosikan produk umrah dari Al Bahjah }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 
Tour & Travel }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 Cirebon ini adalah tampilan fisik yang bisa dilihat oleh pengunjung, sehingga lapak }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\insrsid10769013\charrsid10769013 online }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid10769013 atau sosial media inilah yang akan mempengaruhi pengunjung menjadi pembeli.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10769013 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf6\insrsid11998016\charrsid11998016 
\par {\listtext\pard\plain\ltrpar \s16 \rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\cf1\lang1057\langfe1033\kerning28\langnp1057\insrsid11749567\charrsid11998016 \hich\af31506\dbch\af0\loch\f31506 V.\tab}}\pard\plain \ltrpar
\s16\ql \fi-436\li567\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin567\itap0\pararsid2385412 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 \fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \ab\af31506\afs28 \ltrch\fcs0 \b\f31506\fs28\lang1057\langfe1033\langnp1057\insrsid11749567\charrsid11998016 DAFTAR PUSTAKA
\par }\pard \ltrpar\s16\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10769013 {\rtlch\fcs1 \af0 \ltrch\fcs0 \f31503\insrsid10769013 
\par }\pard \ltrpar\s16\qj \li567\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin567\itap0\pararsid5328322 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Buku}{\rtlch\fcs1 
\ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid10769013\charrsid5328322 
\par }\pard\plain \ltrpar\qj \fi436\li567\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin567\itap0\pararsid5328322 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\cf1\lang1033\langfe1033\kerning28\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Aziz, Abdul. Shodikin, Akhmad. Rana, Mohammad. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\insrsid10769013\charrsid5328322 Pemberdayaan Keluarga Muslim Pesisir Jawa (Model dan Tipologi Masyarakat Eretan Kulon, Gebang Mekar, Kluwet dan Pulolampes). }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid10769013\charrsid5328322 Cirebon: CV. ELSI PRO, 2019.
\par }\pard \ltrpar\qj \li993\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin993\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Tim Manasik Plus. }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid5328322 Tantangan Industri Umrah Kian Berat. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Manasik Plus Umra}{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322  \endash  Hajj & }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Muslim Journey. 2017.
\par }\pard \ltrpar\qj \li567\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin567\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Moleong, J. Lexy. }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid10769013\charrsid5328322 Metodologi Penelitian Kualitatif. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid10769013\charrsid5328322 Bandung: Remaja Rosdakarya. 2008.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
\par }\pard \ltrpar\qj \fi567\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Jurnal
\par }\pard \ltrpar\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Abdullah, Muhammad Ruslan. Komunikasi Bisnis. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Al-Tajdid, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Vol. II No. 1. Maret, 2010.
\par }\pard \ltrpar\qj \li567\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin567\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Adelia, Stefanie. 
Pengaruh Online Promotion Terha}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322 dap Repurchase Intention dengan }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Consumer Perception Sebagai Mediasi Pada Travel Online. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Jurnal Manajemen Pemasaran. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol.12 No.2}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Oktober 2018.
\par }\pard \ltrpar\qj \fi567\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Adnan, Ahmad Zaelani. 
Strategi Mewujudkan Kemandirian Dalam Pengembangan dan Pemberdayaan Ekonomi Santri (Studi Kasus di Pondok Pesantren Al Bahjah Cirebon). }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Syntax Literate: Jurnal Ilmiah Indonesia}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 , Vol.3 niNo 9. 2018.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Amelia, Kiki Rizki. Kurniati, 
Rini Rahayu. Hardati, Ratna Nikin. Implementasi Strategi Pengembangan Produk dalam Meningkatkan Jumlah Nasabah Tabungan Haji. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 JIAGABI}{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 , Vol. 9 No.2. 2020.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Artis. Syahputra, Zoko. 
Strategi Dakwah Berbasis Social Network (Tinjauan Majelis Dakwah Al Bahjah Cirebon). }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Idarotuna. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. 1 No 1. 2018.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Budiman, Eko Putra. Lubis, Armaini. 
Prinsip-prinsip Islam dalam Aktifitas Komunikasi Pemasaran di Agen Perjalanan. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Avant Grade: Jurnal Ilmu Komunikasi. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol.4. 2016.
\par Damirachi, G., & Shafai, J, \'93A Guideline to Islamic Markeing Mix\'94, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Interdiciplinary Journal of Contemporary Research in Business , }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. III. 2011.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Diwati, Fransisca. 
Tito Imam Santoso, Tito Imam. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 \'93Pengaruh}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Strategi}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Integrated}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Marketing}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Communication}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 (IMC)}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 terhadap Keputusan}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Membeli}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Konsumen}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 pada}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Bisnis}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Tour}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 &}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Travel}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 di}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Wilayah}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322  }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Daerah IstimewaYogyakarta\'94}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 , }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Journal of LP3M STIEBANK}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 , Vol. 06, No. 2. 2015.}{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid5328322\charrsid5328322 
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Ela Hulasoh, Ela. Komunikasi Pemasaran Terpadu Umroh ESQ Tour Travel PT. Fajrul Ikhsan Wisata\'94, }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 
\i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Jurnal Pemasaran Kompetitif, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. 1 No. 2. Januari, 2018.
\par Faiz Amin, Nur Muhammad. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Penerapan Manajemen Unit Usaha Lembaga Pengembangan Dakwah Al Bahjah Cirebon}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . Jurnal Inklusif: Jurnal Pengkajian Penelitian Ekonomi dan Hukum Islam}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. 4 No 2. Desember 2019.
\par Fransisca Diwati dan Santoso, Tito Imam. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Pengaruh Strategi Integrated Marketing Communication (IMC) terhadap Keputusan Membeli Konsumen pada Bisnis Tour & Travel di Wilayah Daerah Istimewa Yogyakarta (DIY). }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Jurnal EBBANK, Vol. 6 No.2. Desember, 2015.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Margaretha, Sherly. Widaya
tmoko, M. Adi Pribadi. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . Jurnal Komunikasi. Vol. 1 No.5. Juli, 2012.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Maufur, Syibli. }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Analisis Tindak Tutur Buya Yahya Dalam Interaksi Belajar Mengajar di Pesantren Al Bahjah Cirebon}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . Holistik}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Vol. 14 No 02. 2013.
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322 Muali}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 , Chusnul dan }{\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322 Nisa,}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322  Khoirun. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\f31506\fs24\cf0\lang1057\langfe1033\langnp1057\insrsid5328322\charrsid5328322 Pemasaran Syariah Berbantuan Media Sosial: Kontestasi Strategis Peningkatan Daya Jual}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 . 
}{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 An-Nisbah: Jurnal Ekonomi Syariah. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol.05 No.02. April 2019.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Norvadewi. Bisnis dalam Perspektif Islam (Telaah Konsep, Prinsip dan Landasan Normatif. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 At-Tijary Jurnal Ekonomi dan Bisnis Islam. }{\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. I no. 01. 2015.
\par }\pard \ltrpar\qj \fi720\li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Rini E.S, Rini. }{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Peran Pengembangan Produk dalam Meningkatkan Penjualan}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 . Jurnal Ekonomi}{\rtlch\fcs1 
\ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 . }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 2013.
\par Saeed, M., Ahmad Z.U. and Mukhtar, S.M. \'93International Marketing Ethics From An Islamic Perspectives: A Value Maximization Approach\'94. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Journal Of Business Ethics, }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Vol. 73 (2). 2001.
\par }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322 s}{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 Srisusilawati, Popon. Ibrahim, M. Andri. Ganjar, Randi, Komunikasi Pemasara
n Syariah dalam Minat Beli Konsumen. }{\rtlch\fcs1 \ai\af31506\afs24 \ltrch\fcs0 \i\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Jurnal Ekonomi Syariah Indonesia. }{\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
Vol.IX No.1.Juni 2019.
\par }\pard \ltrpar\qj \li0\ri0\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5328322 {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 
\par }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid5328322\charrsid5328322 Internet
\par }{\field\fldedit{\*\fldinst {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 HYPERLINK "http://www.travelalbahjah.com"}}{\fldrslt {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\cs37\f31506\fs24\ul\cf0\insrsid5328322\charrsid5328322 www.travelalbahjah.com}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 \af31506\afs24 
\ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 , diaksestanggal 30 September 2020, pukul 11:04 WIB.
\par }{\field\fldedit{\*\fldinst {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322  HYPERLINK "http://www.statistician.com/2012" }}{\fldrslt {\rtlch\fcs1 \af31506\afs24 \ltrch\fcs0 
\cs37\f31506\fs24\ul\cf0\insrsid5328322\charrsid5328322 www.statistician.com/2012}}}\sectd \ltrsect\psz9\pgnrestart\pgnstarts100\linex0\headery709\footery709\colsx708\endnhere\sectlinegrid360\sectdefaultcl\sectrsid1271867\sftnbj {\rtlch\fcs1 
\af31506\afs24 \ltrch\fcs0 \f31506\fs24\cf0\insrsid5328322\charrsid5328322 , diakses tanggal 19 Oktober 2020, pukul 17:09 WIB.
\par }{\rtlch\fcs1 \ab\af31506\afs24 \ltrch\fcs0 \b\f31506\fs24\cf0\insrsid5328322\charrsid5328322 
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