Manajemen Pemasaran Sekolah Menengah Kejuruan Islamic Center Cirebon Dalam Membangun Brand Image Untuk Meningkatkan Minat Calon Peserta Didik

Asep - Kurniawan(1*),


(1) Manajemen Pendidikan Islam, Institut Agama Islam Negeri Syekh Nurjati Cirebon
(*) Corresponding Author

Abstract


Educational Institution manages education marketing properly in order to attract consumer interest. The aim of this research was to determine education marketing management in building a brand image to increase the interest of prospective students in Vocational Schools Islamic Center Cirebon. The method used in this research was descriptive qualitative method. Data collection techniques were in-depth interviews, in-depth observations and documentation studies. The data analysis techniques were data collection, data reduction, data presentation and data conclusions. It shown that the school implemented a process of planning, implementing, and supervising the school's marketing. In addition, schools also implemented supporting factors and minimized obstacles in building a brand image so that it could attract students' interest.

Keywords


marketing management, brand image, interests

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References


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DOI: 10.24235/holistik.v6i2.8352

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