The Influence of Food Quality, Subculture, and Situational Factors on Purchasing Decisions
(1) Digital Business Study Program, Institut Teknologi Kalimantan
(2) Digital Business Study Program, Institut Teknologi Kalimantan
(3) Digital Business Study Program, Institut Teknologi Kalimantan
(4) Digital Business Study Program, Institut Teknologi Kalimantan
(*) Corresponding Author
Abstract
One of the phenomena currently occurring is the rise of Korean food culture among Indonesian people. Indonesian people who like watching K-Dramas and following K-Pop trends are often interested in trying foods that often appear in dramas or uploaded by K-Pop idols. This research aims to assess the extent to which food quality, sub-culture and situational factors influence consumer preferences in terms of changing behavior and purchasing decisions. The research methodology used in this research is a quantitative method with quantitative data originating from primary and secondary data sources with statistical analysis using an inferential approach to produce clear and accurate research. The research findings indicate that food quality and situational factors individually do not significantly influence Indonesian purchasing decisions, with significance values of 0.125 and 0.116 respectively. Conversely, subculture significantly impacts purchasing decisions with a significance value of 0.000. In the simultaneous test, food quality, subculture, and situational factors collectively significantly influence purchasing decisions, as demonstrated by an F value of 21.116 with a significance value of 0.000 in the ANOVA test. Additionally, the coefficient of determination reveals that 53.1% of the variation in purchasing decisions is explained by food quality, subculture, and situational factors, leaving the remainder to be explained by other unstudied factors.
Keywords: Globalization, Factors, Consumer Behavior.
Full Text:
PDF 44-57References
Alubi, Ahmad Ahsan. 2022. “Pengaruh Faktor Situasional Terhadap Keputusan Pembelian Dimediasi Motif Hedonis Dan Motif Utilitarian: Studi KFC Di Kota Malang.†Universitas Islam Negeri Maulana Malik Ibrahim.
Dominici, Andrea, Fabio Boncinelli, Francesca Gerini, and Enrico Marone. 2021. “Determinants of Online Food Purchasing: The Impact of Socio-Demographic and Situational Factors.†Journal of Retailing and Consumer Services 60. doi: 10.1016/j.jretconser.2021.102473.
Edirisinghe, Dilini, Alireza Nazarian, Pantea Foroudi, and Andrew Lindridge. 2020. “Establishing Psychological Relationship between Female Customers and Retailers: A Study of the Small- to Medium-Scale Clothing Retail Industry.†Qualitative Market Research 23(3). doi: 10.1108/QMR-12-2017-0167.
Faizal, Hanim, and Siti Nurjanah. 2019. “Pengaruh Persepsi Kualitas Dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepercayaan Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel AntarA.†Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 4(2). doi: 10.36226/jrmb.v4i2.271.
Farida, Ida, and Doddy Setiawan. 2022. “Business Strategies and Competitive Advantage: The Role of Performance and Innovation.†Journal of Open Innovation: Technology, Market, and Complexity 8(3). doi: 10.3390/joitmc8030163.
Gerung, Jumartin, Wa Ode Nova Noviyanti, and Leniarti Ali. 2021. “Studi Fenomenologi Perilaku Konsumsi Makanan Dan Minuman Cepat Saji Khas Korea Pada Milenial Kota Kendari.†Media Publikasi Promosi Kesehatan Indonesia (MPPKI) 5(1). doi: 10.56338/mppki.v5i1.1826.
Jahroni dkk. 2021. “Pengaruh Citra Toko, Suasana Toko Dan Harga Terhadap Keputusan Pembelian.†Jurnal Pendidikan Tambusai Vol. 5(No. 3).
Keren, Keren, and Sulistiono Sulistiono. 2019. “Pengaruh Motivasi, Budaya, Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie.†Jurnal Ilmiah Manajemen Kesatuan 7(3). doi: 10.37641/jimkes.v7i3.284.
Khalim, Abdul. 2023. “Pengaruh Kualitas Makanan, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Warung Soto Tamanwinangun Mbak Iin Darsum.†Universitas Putra Bangsa.
Kotler, Philip, and Amstrong. 2017. Pemasaran, Edisi Pertama. Jakarta: Salemba Empat.
Kotler, Philip, and Kevin Lane Keller. 2016. MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E).
Larasati, Oktavia, and Raditha Dwi Vata Hapsari. 2022. “Pengaruh Faktor Situasional Pandemi Covid-19 Terhadap Loyalitas Konsumen Pada E-Grocery Shopping Platform.†Jurnal Manajemen Pemasaran Dan Perilaku Konsumen 1(1):68–79.
Lestari, Widya Sela, and Abdul Yusuf. 2019. “Pengaruh Kualitas Makanan Dan Harga Terhadap Keputusan Pembelian Pada Steak Jongkok KarawanG.†Jurnal Ekonomi Manajemen 5(2). doi: 10.37058/jem.v5i2.964.
Lombart, Cindy, Elena Millan, Jean Marie Normand, Adrien Verhulst, Blandine Labbé-Pinlon, and Guillaume Moreau. 2020. “Effects of Physical, Non-Immersive Virtual, and Immersive Virtual Store Environments on Consumers’ Perceptions and Purchase Behavior.†Computers in Human Behavior 110. doi: 10.1016/j.chb.2020.106374.
Maroah, Siti, and Maria Ulfa. 2021. “Pengaruh Faktor-Faktor Budaya, Sosial, Personal, Dan Psikologis Terhadap Keputusan Pembelian Produk Olahan Ikan Laut.†Improvement: Jurnal Manajemen Dan Bisnis 1(2). doi: 10.30651/imp.v1i2.9796.
Marwati, Marwati, and Amidi Amidi. 2019. “PENGARUH BUDAYA, PERSEPSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN OBAT HERBAL.†Jurnal Ilmu Manajemen 7(2). doi: 10.32502/jimn.v7i2.1567.
Nanto purnomo1, Moh. Nur Hidayat2. 2021. “Persepsi Manfaat Dalam Mempengaruhi Keputusan Pembelian Online Shop( Studi Kasus Di Universitas Islam Lamongan).†Jurnal Bina Bangsa Ekonomika 14(1).
Nisrina Aulia, Frida, Hendri Hermawan Adinugraha, and Drajat Setiawan. 2023. “Analisis Faktor-Faktor Yang Mempengaruhi Niat Beli Produk Halal Di Indonesia.†TSARWAH 8(1). doi: 10.32678/tsarwah.v8i1.8484.
Nurlela, Nurlela, and Fauzan Aziz. 2021. “Pengaruh Faktor Situasional Terhadap Keputusan Pembelian Di Harvard English Course Bandung.†Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) 1(1). doi: 10.32897/dimmensi.v1i1.773.
Nurulia, Maylinda. 2023. “Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Supermi Di Kota Semarang.†Universitas Diponegoro.
Pasaribu, Veta Lidya. 2022. “Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor TVS.†Business Management Journal 18(1). doi: 10.30813/bmj.v18i1.2829.
Rudianto, Rudianto. 2021. “The Influence of Culture and Lifestyle on Purchasing Decisions of Women’s Clothing at Matahari Department Store, Palopo City.†International Journal of Management Progress 2(2). doi: 10.35326/ijmp.v2i2.1027.
Sari, Saidah Putri. 2020. “Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen.†Psikoborneo: Jurnal Ilmiah Psikologi 8(1). doi: 10.30872/psikoborneo.v8i1.4870.
Sugiyono. 2020. Metodelogi Penelitian Kuantitatif Dan Kualitatif Dan R&D. Bandung: Alfabeta.
Suprapto, Yandi, Figo Winnerko, and Program Studi Manajemen. 2023. “Pengaruh Lingkungan Budaya Terhadap Implementasi Bisnis Skala Internasional.†Jurnal Mirai Management 8(1).
Syahputra, S. 2023. “Peran Promosi Dalam Mempengaruhi Perilaku Konsumen.†Perilaku Konsumen Dan Strategi ….
Titisari, Purnamie, and Arnis Budi Susanto. 2020. “MODEL PREFERENSI KONSUMEN TERHADAP PERBANKAN SYARIAH.†JURNAL STIE SEMARANG 12(1). doi: 10.33747/stiesmg.v12i1.398.
Wahyuni, Fitri, Bukhari Usman, and Irwan Dafwadi. 2019. “Analisa Pengaruh Kualitas Makanan Dan Citra Merek Terhadap Keputusan Pembelian Konsumen.†Jurnal Humaniora 3(2).
Woen, Nathaza Gayatry, and Singgih Santoso. 2021. “Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, Dan Harga Normal Terhadap Kepuasan Dan Loyalitas Konsumen.†Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship 10(2). doi: 10.30588/jmp.v10i2.712.
Zhang, Xiaoyun, and Feng Dong. 2020. “Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review.†International Journal of Environmental Research and Public Health 17(18).
DOI: 10.24235/edueksos.v13i01.16921
Article Metrics
Abstract view : 0 timesPDF 44-57 - 0 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Edueksos Jurnal Pendidikan Sosial & Ekonomi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.