Perilaku Bermedia Sosial Di Era Pandemi Covid 19
(1) IAIN Syekh Nurjati Cirebon
(*) Corresponding Author
Abstract
Abstrak: Perilaku bermedia sosial pada masa bencana kesehatan ini menjadi berkembang. Mulai dari aspek konten media sosial, khususnya selama pandemi Covid-19 informasi dan misinformasi terus menyebar dengan mudah. Dalam penggunaan media sosial masyarakat lebih sering untuk mendapatkan informasi terkini. Meskipun banyak informasi faktual dan manfaat yang diperoleh, namun dari beberapa diantaranya tidak benar atau bahkan berbahaya. Jenis penelitian ini menggunakan metode kualitatif dengan pendekatan virtual etnografi. Etnografi virtual bertujuan suatu keadaan fenomena dalam hal ini perilaku bermedia sosial selama masa pandemi Covid-19. Dari hasil penelitian disimpulkan bahwa perilaku bermedia sosial sebagai upaya pencarian informasi dalam menghadapi bahaya pandemi Covid-19 merupakan perilaku adaptif sekaligus menjadi perilaku panik bagi semua orang di dunia. Kebiasaan yang dilakukan ini sejatinya memang diperluas oleh media sosial.
Kata kunci: Perilaku, Media Sosial, Pandemi Covid-19.
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Abstract: Social media behavior during this health disaster was growing. From the aspect of social media content, especially during the Covid-19 pandemic, information and misinformation continued to spread easily. People use social media more often to get the latest information. Although there was a lot of factual information and benefits, some were not true or even dangerous. This research design was qualitative with a virtual ethnographic approach. Virtual ethnography was aimed at a state of phenomena, in this case, the behavior of social media during the Covid-19 pandemic. Based on the research results, it was concluded that social media behavior to find information in dealing with the dangers of the Covid-19 pandemic became adaptive and panic behavior for everyone in the world. Social media have expanded this practice.
Keywords: Behavior, Social Media, Covid-19 Pandemic.
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DOI: 10.24235/edueksos.v11i1.10116
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