Fostering Community Welfare Through Entrepreneurship in the Creative Economy: A Case Study of Cirebon
(1) Universitas Wahid Hasyim, Indonesia
(*) Corresponding Author
Abstract
In facing business competition, the empowerment of human resources needs to be optimized so that people can be competitive, independent and able to compete with other products on the market in the era of the industrial revolution 4.0. The era of revolution 4.0 is a challenge in itself for MSMEs so that efforts are made to overcome these problems, namely socialization of Entrepreneurship and product innovation, socialization of Digital Marketing, socialization of Digital Payment, and investment counseling. The debriefing process requires the role of Community Service Program so that the goals can be created, namely the welfare of the community and educating businessman in business development in the future. This is expected that businessman will be able to create product improvement steps, and several aspects that need to be considered in running a business so that businessman in the Mangunharjo RW 03 will be more independent and innovative in facing business competition in the era of the industrial revolution 4.0.
Full Text:
PDFReferences
Alfajri, Avicenna Lukman., Lubis, Demi., et al. (2022). Efforts to Prevent Stunting through Increasing Community Knowledge about the Importance of Nutrition and Child Parenting in Ngambarsari Village. Journal of the Center for Community Innovation. Journal of the Center for Community Innovation, 4(2), 226 – 237
Ahmad, M. (2013). Customer Relationship Management Analysis.http://repository.ung.ac.id/%0Aget/simlit_res/1/285/analysis-manajemenkomunikasi-pelanggan.html.
Atia, T. (2021). 5 Tips for MSME Businesses to Continue to Exist and Last Long.www.oyindonesia.com.https://www.oyindonesia.com/blog/tips-usaha-umkm-tetap-eksis-dan-berlahan-lama
Baskara, I. (2022). Business Profile of Micro, Small and Medium Enterprises (MSMEs). Bank Indonesia and LPPI, 08(4), 1-135.
Berlilana, Utami, R., & Baihaqi, WM (2020). The Influence of Industrial Revolution 4.0 Information Technology on the Development of MSMEs in the Matrix Processing Industry Sector, 10.https://doi.org/http://dx.doi.org/10.31940/matrix.v10i3.1930
Fauziyah. (2020). Challenges for MSMEs in Facing the Industrial Revolution 4.0 Viewed from Marketing and Accounting Aspects. 5(38), 155-172.https://media.neliti.com/media/publications/323250-tantangan-umkm-dalam-menghadapi-revolution-d73f236f.pdf
Gunawan, J., Salsabila, AT, Nisa, K., & Azizah, N. (2022). Socialization of the Use of Digital Marketing for MSMEs in Tegalsari Village. Journal of Education and Community Service, 5(2), 146-150.https://doi.org/10.29303/jppm.v5i2.3543
Nugroho, RH, & Andarini, S. (2020). The strategy for empowering MSMEs in rural areas is based on local wisdom in the industrial era 4.0 towards the era of society 5.0. Indonesian Business Journal, 93-109. Retrieved fromhttps://core.ac.uk./download/pdf/287192975.pdf
DOI: 10.70095/dimasejati.v1i2.24421
Article Metrics
Abstract view : 0 timesPDF - 0 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 KMT Lasmiatun
Mailing Address:
LP2M UIN Siber Syekh Nurjati Cirebon
Jl. Perjuangan By Pass Sunyaragi Kesambi Kota Cirebon
E-Mail: dimasejat@uinssc.ac.id
DIMASEJATI: Jurnal Pengabdian Kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License