Determinant of Moslem Consumer Purchasing Decisions at Mixue Franchise in Sidoarjo City East Java

Barokatur Rizkiyatul Ula(1*), Novie Andriani Zakariya(2),


(1) Univeristas Islam Negeri Sunan Ampel Surabaya
(2) Univeristas Islam Negeri Sunan Ampel Surabaya
(*) Corresponding Author

Abstract


This study analyzes the factors that influence purchasing decisions in the Sharia market, both partially and simultaneously. Partially, the study examines the influence of price, product variety, taste, and location on purchasing decisions. Simultaneously, research looks at the combined effects of these factors. The method used is quantitative with an associative research model, as well as a purposive sampling technique to select respondents according to Sharia market criteria. The research results show that price (p = 0,011), product variety (p = 0,043), and location (p = 0,018) have a significant effect on purchasing decisions, while taste (p = 0.562) has no significant effect. Overall, all these factors significantly influence purchasing decisions (p = 0,000). These findings emphasize the importance of Sharia principles in pricing, product variety, and location in improving consumer purchasing behavior in Islamic markets.This study analyzes the factors that influence purchasing decisions in the Sharia market, both partially and simultaneously. Partially, the study examines the influence of price, product variety, taste, and location on purchasing decisions. Simultaneously, research looks at the combined effects of these factors. The method used is quantitative with an associative research model, as well as a purposive sampling technique to select respondents according to Sharia market criteria. The research results show that price (p = 0,011), product variety (p = 0,043), and location (p = 0,018) have a significant effect on purchasing decisions, while taste (p = 0.562) has no significant effect. Overall, all these factors significantly influence purchasing decisions (p = 0,000). These findings emphasize the importance of Sharia principles in pricing, product variety, and location in improving consumer purchasing behavior in Islamic markets.

Full Text:

PDF

References


Aziz, A., Dharmayanti, D., Mualimin, J., Wartoyo, W., Prabuwono, A. S., & Hidayat, A. Analysis of the Factors Influencing the Philanthropy Behavior in the Industrial Revolution Era 4.0.

Dilasari, E. M., & Yosita, G. (2020). Pengaruh Cita Rasa dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Konsumen Kopi Janji Jiwa Bandar Lampung. Revenue: Jurnal Manajemen Bisnis Islam, 1(1), 25–40.

Efnita, T. (2017). Pengaruh Variasi Produk, Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Konsumen Pada Wedding Organizer. AdBispreneur, 2(2), 107–115.

Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 (Edisi 8). Semarang: Badan Penerbit Universitas Diponegoro.

Harahap. (2015). Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Konsumen Ponsel Merek Samsung. Jurnal Keuangan Dan Bisnis, 7(3), 227–242.

Husen, A., Sumowo, S., & Rozi, A. F. (2018). Pengaruh Lokasi, Citra Merek dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Mie Ayam Solo Bangsal Jember. Jurnal Manajemen Dan Bisnis Indonesia, 4(2), 127–143.

Irwan, M. (2014). Pengaruh Variasi Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. UPI “YPTKâ€: Padang.

Isfiandi, & Amin, A. M. (2019). Pengaruh Variasi Produk, Harga, dan Customer Experience Terhadap Keputusan Pembelian Ulang Keramik Mulia Tile pada PT. Surya Asia Abadi di Pekanbaru. Jurnal Akuntansi, Kewirausahaan, Dan Bisnis, 4(1), 114–129.

Izza, N. A. (2023). Pengaruh Cita Rasa dan Keragaman Menu Terhadap Kepuasan Konsumen Depot Soto Lamongan Rambipuji Jember. Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember.

Jannah, C., & Alhazami, L. (2022). Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa, dan Variasi Produk Terhadap Kepuasan Konsumen CV. Sumber Garuda Mas. JURRIE: Jurnal Riset Rumpun Ilmu Ekonomi, 1(2), 29–46.

Karamang, E. (2022). Pengaruh Social Media Marketing dan Brand Image Terhadap Keputusan Memilih Pada Sekolah Bisnis di Bandung. Manners: Management and Entrepreneurship Journal Volume, 5(1), 20–31.

Kelvinia, K., Putra, M. U. M., & Efendi, N. (2021). Pengaruh Lokasi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian. Jurnal Wira Ekonomi Mikroskil, 11(2), 85–98.

Kojongian, A. S. ., Tumbel, T. M., & Walangitan, O. (2022). Pengaruh Variasi Produk dan Promosi Terhadap Keputusan Pembelian Careofyou.id pada Media Sosial Instagram. Productivity, 3(2), 157–161.

Kotler, P., & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran Jilid 1 Edisi Ke-12. Alih Bahasa oleh Bob Sabran. Jakarta: Erlangga.

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Jilid I Edisi ke 12. In Erlangga (Vol. 27). Jakarta: Erlangga.

Mahmudi, I., & Linawati. (2021). Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Tanaman Hias di Toko Kebun Asri Ngawi Perspektif Ekonomi Syariah Dimasa Covid 19. Iqtisodina: Jurnal Ekonomi Syariah & Hukum Islam, 4(2), 22–36.

Nasution, A. E., & Lesmana, M. T. (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Alfamart di Kota Medan). Prosiding Seminar Nasional Vokasi Indonesia, 1(1), 83–88.

Pradana, D., Hudayah, S., & Rahmawati, R. (2017). Pengaruh Harga Kualitas Produk dan Citra Merek Brand Image Terhadap Keputusan Pembelian Motor. Kinerja, 14(1), 16.

Priansa, D. J. (2017). Perilaku Konsumen dalam Persaingan Bisnis Kontemporer. Alfabeta.

Senggetang, V., Mandey, S. L., & Moniharapon, S. (2019). Pengaruh Lokasi, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado (The Influence of Location, Promotion and Price Perception to Consumer Purchase on Kawanua Emerald City Manado Housing). Jurnal EMBA, 7(1), 881–890.

Sugiono, Noerdjanah, & Wahyu, A. (2020). Uji Validitas dan Reliabilitas Alat Ukur SG Posture Evaluation. Jurnal Keterapian Fisik, 5(1), 55–61.

Sugiyono, D. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta.

Sujarweni, V. W. (2015). Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press.

Suparman, D. (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Penjualan Spare Part Motor Di PT. SLM (Selamat Lestari Mandiri). Jurnal Ekonomi STIE Pasim Sukabumi, 07(02), 2.

Usman, U., Wartoyo, W., Haida, N., & Wahyuningsih, N. (2024). Implementasi Sustainable Development Goals (SDGS) Di Indonesia Perspektif Ekonomi Islam. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 12(1), 108-126.

Wartoyo, W., Lutfiyanti, L., & Ainun, A. S. (2024). Analysis of Monetary Strategies and Policies to Manage the Inflation and Public Purchasing Power in Indonesia. Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe), 8(1), 1-23.




DOI: 10.70095/alamwal.v16i1.18432

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


 Al Amwal Indexed by:

          

 

 

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Creative Commons Licence
This work is licensed under a Creative Commons Attribution 4.0 International License.-->View My Stats